Your digital distribution Your network is your income Learning how to properly distribute your digital assets is really critical for

your short and long term success as a creator as a content creator If you're looking to

earn if you're looking to earn a living creating then you are going to want to pay attention to

what we're going to discuss The problem is most people do not know how to set this up properly because

of that you end up losing thousands of sales and you end up losing those sales in the long

run Th this discussion we're going to go over some of the importance of digital distribution setting

up your networks how they can be leveraged to maximize your business profitability and your reach We

will discuss this in a few parts We're going to go over powerful networking uh channel

selection leveraging data for best results and we're going to tie all of these things together

So let's start with the potential Hey what is the power potential of your digital

distribution network Distribution networks have really revolutionized the way businesses connect with their customers These networks can include everything from

ecommerce platforms to social media your channels your email marketing systems and even the content platforms the

sharing platforms that you're on When you break everything down you can get into geographical barriers

you can get into time constraints You can allow your business to reach a more global

audience You can do this 24 7 unlike traditional brick and mortar where in traditional brick and mortar you do

not have that capability and you do not have those capabilities to be able to connect with your customers with

traditional brick and mortar Those offerings are not available you're not able to do that So once you're

established you can serve an infinite amount of growing clients You can serve a global

customer base with minimal additional investment This can lead to bigger profits it can lead to bigger

business expansion So what is the true strength of digital distribution networks This comes down to your ability

to provide valuable real time data about customer behavior and customer preferences Every click every view every

purchase all of these things can be tracked and analyzed offering you insights that were before

not imaginable before the digital era So when you have this information this allows you to build your

business to refine the strategies to do this on the fly How do you do

this You personalize offerings you personalize marketing efforts to meet the exact needs and desire

of your target audience The keyword is exact needs Moreover when when you look into this deeper

these your digital network it requires less upfront investment compared to a traditional distribution This makes things much more

accessible to anyone One person businesses small businesses maybe you're creating courses maybe you're selling ebooks maybe

you're selling physical products you're doing it all online Anyone can get into this Anyone can start to earn

anyone can start to build and grow You do not need to be a big corporation in order to do

this when it comes to selection hey how do you select and optimize the right

channels for your business for your digital business The key when it comes to leveraging digital distribution

building this network really effectively lies in choosing the right channels for your specific business and your target audience Not

all digital platforms are going to give you equal results Talk about this often for every type of

product or service that you're selling Sometimes a different channel works best The process of selection This requires a deep

understanding of your audience's behaviors their preferences and their purchasing habits This also it really does sort of call

for a clear grasp on your own products characteristics How do your products align with different platform strengths

and how will your products align with your target customers Once you've identified the most

promising channels for your business The next step is to optimize those channels This involves tailoring down

your approach to fit the unique language the best practices of each individual platform this

can mean taking full advantage of platform specific features whether that is on social media and shopping tags you

can add storefronts whether it is adding enhanced branded content there are many different avenues

you can go but you want to be consistent with those avenues How do you do

that You post regularly You keep your engagement high If someone comments on something you reply to

that If someone likes something you can reciprocate that it's very crucial to leverage these

metrics to analyze these metrics to analyze these tools that you have available when you're building out these platforms Now

let's talk a little bit about leverage How do you leverage data for personalization and a better end

user experience One of the most powerful aspects of digital distribution building your network is the wealth

of data that you have available The analytics you have available these are built into all social media This data

is key to creating that personalized experience This is where you can boost and customer engagement

You can boost loyalty Ultimately you can boost your income by providing value to that exact

audience Every interaction with a customer has your digital platform at the forefront That is your business

card Every interaction should be catering to three things target markets preference their behaviors and their needs

These are the three most important things you want to focus on the art of leveraging Really

utilizing this data It begins with collecting and analyzing it It's the first most important thing this may involve using

AC RM using AC RM system depending on your type of business or just simple analytics tools simple

analytics tools that are built into your social media may be built into your blog Depending

on what you use for your website You wanna take these numbers you wanna get good

at going into your analytics and understand where are people clicking Why are they clicking what

are they clicking on and then create a view from those clicks that your target market is going to see

So if you have someone who is interested in getting healthy getting in shape then you want to go

into your analytics see what videos or what posts they're clicking on or what articles

they're clicking on that you've created and as you see patterns start to form maybe they're clicking on an article

you have that says you know 10 minute ads and they're focusing on that and you're the majority of

your clicks are coming in from that Then you want to take that You want to

target that and you want to build out campaigns around that that can lead into

those targeted products and can lead into those trends The only way to know what's working and what's not

working is to look at your analytics You can do this on youtube you can

do this on Instagram you can do this on all most social medias You can

see where you're getting the most likes the most clicks why you're getting the most of those

And then you can make adjustments This works the same way on your website depending on what website you use

your blog You can see where the interactions are coming from and you just simply

take those interactions where you're getting the most and you start to build out micro campaigns

within those campaigns in conclusion to all of this your digital dis distribution network it's far more than

just a set of channels that are reaching customers It is think of it as the lifeblood of

your modern business When you understand the importance and you start to carefully select and

optimize your channels you create an integrated customer experience you can take the data that

you're getting from your analytics from what you're putting out there You can prepare it better for the future You

can continue to refine those campaigns really transform your business You can earn more money provide

more value and get your products in the hands of the right people the right people

that are going to benefit from what you're putting out there and all the efforts that you're putting out

there And I'll see you in the next one