All right you got your offers you got the bundles you got everything ready to go They they are they

got traffic and they are checking out and they're gonna click and they're gonna buy from you in Black Friday

and Cyber Monday and all the way through to the end of the year And if the checkout process

is jacked up guess what they are not gonna buy from you In fact they

will go someplace else They will pay more studies have shown people will pay more to go someplace else

where they can actually check out Your checkout process has to be slicker than snot on

a doorknob as we used to say back home All right So here's what you got to keep in

mind You're gonna get more traffic Make sure your website can handle it make sure it's optimized for mobile

More people buying stuff on mobile uh every day then uh we can shake a stick

out So just make sure your stuff is ready to roll and it can handle that kind of traffic

Now when it comes to actually checking out if there are glitches they will go elsewhere

it doesn't matter how good your offer is and they and and actually this hurts you in

the future too because people will be reluctant to buy from you going forward That is

no good if you have buttons when or actually the buttons you have on your website make

sure that they are not red and it's gotta be in as few tabs or clicks as

possible Just like my product called the QR market which you can check out at QR the QR

market dot com but no red checkout buttons ever Why Because red equals stop And the last thing we want

to do is stop the checkout process Second thing you wanna do is make sure that you

minimize cart abandonment because you know how it is We've all we've all put stuff

in the cart online and then we said well yeah I don't think so Um There are some things you

can do to minimize cart abandonment Uh The biggest one is the thing called a trust signal and this

is transparency and reassurance Basically full price taxes shipping all that stuff Um Unexpected costs will cause

people to bail out I've done it Um Make sure that you have all of the means

that people can pay listed on your website paypal visa all that stuff doesn't matter Um Trust badges

you know what a trust badge is where it says it's it's basically an emblem It

says a money back guarantee or 100% guaranteed or hassle free returns whatever make sure you have

the little lock on your website that it is secure Those if you don't have those things it

will cause people to to bail on the sale and they will do it very very

quickly Third thing offer multiple payment options and shipping uh options you know everything Now golly is

there anything now that you can't get on a subscription I mean really Uh is

there anything now you can't get paying for I've seen people trying to buy stuff

from like tacos and it says pay in for you pay for a taco for four months and come

on Uh make sure especially depending on the price of your item or items that you have multiple payment

options Paypal credit affirm uh Klarna there's a bunch of those out there So just make sure you have you

utilize them all to your advantage and finally customer service readiness The last thing you want is

to be you know running this We we we spend all this time effort energy and money

getting trafficking eyeballs on our website for Black Friday Cyber Monday Q five and your customer service

goes in the toilet Here's the good news with A I there are A I chat

bots that you can employ now Um And it's it's getting scary how good these

things really are My suggestion is if you don't have people that can uh that can man your

uh the the the help desk for you I would look into some A I

bots A I chat bots I hate to say it but it is the future and it is

here So there are some things that you gotta do to make sure that your checkout process is as smooth

as silk And one other thing that's not listed on the screen have somebody else uh buy from you

use a promo code like you know 100 off or something like that to make sure

that they can test it and make sure that it works for you because the last thing you want

is surprises on Black Friday Cyber Monday all that stuff OK I hope this all makes sense And

in our final video I'm gonna show you that all of this stuff that I've done that we've

talked about here actually works and people are doing it for real I will show you

in the next video