Good morning everybody Hey welcome to Domino Beliefs Uh If you're new here Domino Beliefs are is a quick Monday

series We do 10 minutes ish Uh where we take a slice out of the larger

hacking music training and we unpack it within the group here So these mental dominoes when

they're stacked together end to end act like physical dominoes do right If you've seen videos of how they work

with dominoes there are no accidents They always work they always fall into the next

domino they work every time So that's how we want to kind of think of our domino beliefs These are

their mental dominoes They build momentum automatically once our beliefs some people call it mindset or mental models or

strategic frameworks whatever you call them But when they're lined up they strengthen what we do

they strengthen how we work and maybe most importantly they strengthen and define where we will

go or destination But here's the trick with Domino's Uh you have to set up your

dominoes They don't come out of the box that way they're a mess right So we have to

line them up So that's what we're doing Every Monday we're lining up the way we think and that

affects where we will arrive our destination So each Monday what we wanna do here

we wanna audit our habits to match the destination we want whether we know it or not our habits

are compounding either favorably or unfavorably So we want to get those right We want to pay attention

to our beliefs our dominoes our worldview as an artist and entrepreneur So that's quick a little bit about

domino beliefs Let's jump into the training All right So let's jump in give a couple of examples

here of red and blue oceans on the left You can see the red ocean

right You see the the blue ocean and what we wanna do is back up

one step and understand how this affects artists So up here we have dominating artists right They're

kind of at the top of their game thoroughbred artists They've made it through the

weeds and now they're enjoying success and competing nationally and internationally Right Then we have down here we

have deploying artists These are the three gears that all artists go through Deploying artists are doing it

regionally Maybe they're doing it in the Southeast or maybe they're touring Texas and Oklahoma to figure some

things out right They're not just focused on their music they're they're kind of building out

their their scaffolding of their career Uh And then we have down here the bottom we

have developing artists these artists are primarily focused on their music they're getting their stuff together figuring

out who they are and who they're not they they're figuring out their writing their

production their show right Um They're not 100% developed but they're you know they they

realize that they want to win and they want to kind of compete at higher levels up here OK

So what we want to take away from this is how these artists think right These artists think

very differently how they think about team how they think about planning and production and projects how they

think about music and their staging of their show their experiences how they think about products e-commerce and sells

right So what these artists have figured out up here is that how to get

to a blue ocean right Artists down here are very much in a red ocean And what we

wanna do is figure out how to get more of us out of here into up here shorten

the gap for developing artists to become healthier artists and entrepreneurs All right So let's jump in to the blue

Ocean Um Domino belief here So that's the domino belief for this week red and

Blue Oceans filtering our decision making between the red lens and the blue lens So if you're

a student member I know this will serve you well this has been kind of our

gift to you Go get this into your workflow But if you're an academy member

you'll be part of the monthly call in tomorrow as well as the monthly training session The call in tomorrow

has Brian Peterson joining us We're gonna be talking about artists as product managers managing their

suite of products Brian's worked with Taylor Swift He's worked with Universal He's worked with BM I he's worked

with a bunch of startups It's gonna be a great conversation and then our arena members um will also receive

the full archive training of hacking music So I can't wait to see you guys uh on the call tomorrow

at one central time with Brian Peterson We'll see you there