When it comes to digital content there is much advice out there post more post less say

this say that none of this advice is bad necessarily But is it the right advice for you The

issue arises from seeing big social media accounts with millions of followers or when you

start taking advice from someone who is possibly using bots pump up their following it is

easy to mask anything when you can show big numbers and you can fool most

people but that won't happen to you You do not need to follow these roles If you know

a few simple things about posting about content creation and how to really set up the proper flow

for your brand You do not need a huge following to be profitable You do

not need a huge following to earn Well some accounts with m many less followers will earn much more

money because they have real engagement because they put out valuable content So in this episode

we will discuss a few simple parts to this Why do we feel the need to overdo it

And what effect that has How can we set up a relaxed schedule that works for you and your

brand and how do we maximize efficiency in your schedule because you wanna get the most results for

what you're doing So what are some simple strategies that we can start start doing today Ok

The first part of this is why do we feel the need to post so much in today's world

and how do we fix it We live in a very fast paced world There's a lot going

on for all of us in our daily lives Everything is fast Information is fast how

we consume that information is fast Even if you want to be seen you have to

be everywhere You have to be everywhere at all times seems to be the new normal Yeah

this feeling can it can be overwhelming but it is not the new normal does not have

to be it is your perceived ideas of the new normal from what you are consuming in

mass Take a look at your social feeds How much are you scrolling How much are you

consuming on a daily basis How much social media now times that number by 10 just to give a round

number consider how much information you are taking in just by scrolling If you're comparing yourself to this rate

of posting and consumption you'll drive yourself crazy That's where you can start to get these mixed

messages A good formula is to set a base schedule for yourself of one post three times a week on

the networks you are most active on This does not have to be a set thing

long term But I recommend this starting out and then you can build from there and

gradually increase this over time while you maintain your quality of life So try this for 30

days and then make adjustments and see how it goes So what happens when you overdo it on social media

Most of you watching this are one person creator businesses like myself You are probably doing it all by yourself

You're writing you're creating your posting running the day to day while also working your regular jobs running your

businesses as well It's like I do So if you put too much time into posting content too frequently the

rest of your life will start to suffer Why do you think only a small percentage of people who start

online actually finish and actually have success Most of them give up give up too soon but

giving up is not the main reason Look at why are you giving up Why are they giving

up They either lost interest in the topic they started on did not want to try

again or they went too hard too fast which was not sustainable long term Cause that burnout

sustainability It's a big factor If you can sustain your pace while providing value and grow

slightly over time you're doing things right before we get to part two If this type of content interests You

please make sure to subscribe make sure to follow Hit the like button really helps push the

content out further how to set the right schedule for your content This works a couple different

ways but it's very simple It's not a one size fits all discussion but there are

some basics to look at for anyone wanting to start posting content How much time can

you afford to spend in your weeks Can you do that every week Can you commit

to that every week I recommend setting this weekly and not daily and I'll tell you why there is no

set time limit to have success online Some people spend 10 hours some people's five hours Some people just

one or two hours don't base your time on what someone else is doing You don't know what

they have You don't know what they're working with You don't know how long they've been doing

it base your time online your content creation on what quality you can get out there in that time frame

When you get the quality out there and the value out there that's when your

accounts start to grow now that you have the number you can commit to commit to setting

your schedule So let's say you can commit three hours a week start writing out days and times you can

do that work that work best for you I recommend picking three days a week where you can do one

hour a day This is an easy starter schedule is can be the daytime afternoon the

evening time whatever you choose will probably shift around maybe multiple times and and it should as you're

getting comfortable But this is a great place for you to start When I first started

putting out content I was posting way too much 10 times a day I was really hurting myself I started

multiple brands over the years canceled some of them out kept going with certain things

learned a lot of lessons along the way but I was working on too many projects at once

and I it was affecting my life my quality of life which just wasn't working out wasn't sustainable So over

that time I settled on what you see me doing now the level you see me putting

out now I stopped each time over the years for the two reasons we talked about I lost interest in

what I was doing but I mainly lost interest because I was burning myself out

And what was happening was I would spend so much time analyzing everything everyone else was

doing that I did not get to create as much content as I wanted to and

actually do what I enjoyed doing which is putting the content out because I was so

worried about what everyone else was doing about what everyone else was accomplishing I did not have the

proper amount of time to write to make videos the important things I was rushing through it just to get

back to being done So I could go back to analyzing this is a terrible system

within a year I would end up burning out So you can avoid this just by taking it

slow by going steady when you're starting out Even as you get established even as

you have success which you will you don't wanna quit I would recommend maintaining a level

of posting business work that allows for quality of life This is a great way to ensure that you're sticking

it out for the long run Now let's talk about efficiency How do you maximize

efficiency in your weekly content posting time How can you be the most efficient in your schedule

week to week if you only have a little bit of time to spare which I

believe most of us do So the first thing you wanna do is take the amount

of time you can spend Let's say you use three hours a week So you

are able to commit to posting content to grow your business or brand in that three hours a week

Within that time you want to set specific tasks to complete This should not be only

following unfollowing or numbers based on audience but rather on what you will produce yourself So in my

three hours a week I will produce one long blog post one youtube video two short videos and three

tweets and one Twitter thread If you complete it all and it gives good value you will start

to see those results incrementally over time If you find that you have more time to spare in

that three hours then you can gradually add to it as you go You don't wanna overdo it This is

how you maximize your effort to grow faster with the same amount of time spent weekly on what you're putting

out when it becomes difficult is when you're trying to pack in too much work into

that same time frame you say I can do three times the amount that you just said

and you possibly can But how much would the quality suffer It's always important to look at

the quality of what you are putting out If you are just doing it to go through the motions

then you're really wasting your time You're wasting the time of the consumer as well the end viewer because

you're not putting out the best quality you can The best thing to do is

set up some simple practices to follow for your content flow Four of the things

you can start doing today when it comes to posting better content I believe in just taking small practical

steps This is how you can save time Follow your weekly schedule Don't go over

it Stay within your limits especially at first you wanna get better at your output in a set amount

of time rather than just creating and posting at any given time This is a

sure way to prevent burning out Remember burning out We don't wanna go there Second thing maximize efficiency and

that a lot of time if you set three hours a week to work on

content then figure out how you can produce the best content in that three hours as you learn find

ways to reuse a post or break a long form piece of content into short form There are

many possibilities here but stick within that time frame It's very helpful Third thing here keep a log of

what works and what doesn't this is overlooked a lot of the time I believe you don't have

to go crazy with this But this is how you can identify gaps in your posting process areas to

make small improvements which can lead to big improvements as your network grows Start with these strategies and you

can expect to increase your audience increase your engagements and your overall brand recognition Everything we've discussed in

this episode it will work If you're willing to put in the work there's no simple magic

formula Remember it doesn't matter if you have 10 followers or a million you wanna follow these

same strategies and these same principles If you want to just copy and paste and

use A I then you don't need to worry about any of this because you probably won't grow

the way you are expecting to grow A I is great to get you started to go to get

the process moving but you wanna make it your own and you wanna make it authentic It's

important to remember everything you put out there It's a reflection of your brand Ultimately you as

the one person creator or the business you're promoting If the content is bad no one will give you a

second look they will simply move on to something better that relates to them in a more

direct way Do not think this will come together overnight It does not it is a constant refining process No

matter how good you get you always wanna get better and you wanna keep working towards those bigger goals So

thank you for being here as always check the description find links for things we talked about

find links to uh the current programs that I am offering If you're looking to

accelerate your growth if you're looking to set up your digital brand and your business system see you in

the next one