all right family now that you have the powerful tool of Google analytics installed I want to show you how

to read the data I'm not going to get too much into it but I just want to show you

some good stuff okay keep it locked Okay cool so as you can see we have one

person on our website and that's me so I'm going to go ahead and refresh it and

that's pretty cool so in that cool thing about this it will even tell you where the

person is at so if I click real time I click overview it's got to show

up you got one person visiting and they're in Cape Town tell me that's not powerful just that alone is

powerful here's some good stuff you got audience you can click overview and we'll give

you information on your users new users how many sessions let me go to a website that I'm already

getting information from okay so let me just go ahead and let me see if I can maybe use

I'll use our Church's website okay so I'm going to go ahead and go to the data of my church's

website and let's just go ahead and go to real time and will go over view okay so if I

visit my church's website the okay Town dotnet it should show up that is going to be one person

that's on the website so it should change right here showing that I'm on the website there it is

okay now let's look at some stuff you got audience acquisition behavior and conversions audience

let's go overview Google analytics tells me how many users and this is what them from December 7th to

December 13th we've had 165 users 130 were new users there was two hundred and twenty four sessions

number of sessions per user 1.36 pageviews forms and seventy three pages per session to average session

duration was 2 minutes and 23 seconds this is powerful stuff it tells you the country you can go

to Country there's so much you can do South Africa 121 users United States 27

users this is powerful so we're reaching people throughout the world this is all the

information Google analytics can give you there's so much more like I said I don't want to

get too much into it but I do want to show you this if you go to behavior and say

new versus returning it tells you new visitor you could click on that okay and you've had 130 new visitors

from our we've had 130 new visitors from December 7 to December 13 that's like 130

new people visiting your church come on somebody and check this out you can go to behavior

or not Behavior you can go to yeah behavior on this one not this Behavior but this one it'll show

you their flow so I could click on that and it'll tell me what pages they're

visiting our home page is here we've had 166 page views are impact podcast by

one of our pastors 55 page views and just the weak people you call Family Place

you call home or recovery homepage got 30 visitors that's powerful now let's check out

their flow you can even see how they float on your website where they came in at the page

they went to and after they went to that page they went to this page so

you can see here people went to are giving page after they visit our homepage

they went to our radio page and it shows you where the visitors are going

this is powerful like I said I don't want to spend too much time but you can get

a lot of good information that'll help you with your SEO and one more thing I do

want to show you is audience here right and check this out you can go to Geo you can

go to interests find out what your audience is interested in come on somebody so you can

start writing blogs around these topics isn't that powerful you can find out their technology just like you

can in Google search console I think this was a little bit more detailed it tells you

the browser they use so you can get a lot of good information you know it's powerful and

another thing it tells you is how much time each person spent on each page so that's good information too

because let me tell you why hey let me tell you why this is powerful so you I'm going

to go to behavior and I click all pages okay this tells me all the pages that they

visited and it tells me how many page views unique pageviews average time on page so two

minutes 26 seconds two minutes 41 seconds why is that powerful because the people are leaving say this page

that 56 seconds you can go to this page and find out where you're at on the page and

about 56 seconds okay add something to keep someone's attention because it says people are only spending around 56

seconds on that page so if I go to this page and I started reading it

may be a 56 seconds okay they're probably done reading it because it's short you see but

if it was a longer blog you can say okay people are leaving around here so let's add something

to catch the reader's attention that's why that's powerful let me try to do another page time on page got

a lot of good time on page even the givings you got your your blog here which is E5 s

so let's go ahead and click that and then once again you can read it find out where 55 seconds

takes you okay so say I'm here at 55 seconds it takes me there just say that I can add

a nice video there that's why that's powerful and let me show you one more

thing before I let you go if you go to let's see be acquisition and then you

say all channels where's it at all traffic from sorry and then you go to channels ETA tell you what

channels people are coming from you got organic search which is being searched in Google which is powerful

right and then you also check this out let me just show you one more thing

I said I want to get too much into it you got referrals so this to

tell you where people are coming from if people are referring your website that's powerful you can even find out

from social media what pages are they coming from on social media okay so you

go to social right and then let's say Network referrals okay so people are coming

from Facebook Instagram and YouTube so you can start doing advertising on Instagram with some flyers

which I'm going to get into social media little bit later but it'll tell you how

your advertising is working or how your promotion is working that's powerful and that's what you can get from

Google analytics there's so much more but I just wanted to show you the basics alright family keep it

locked let's get to the next lesson