Hello Hello welcome back So we just learned kind of what you can achieve with Seo And by

now you're probably wondering well how do I get started What do I need to do Let's go

ahead and jump into it because in this lesson I'm gonna be walking you through a

little bit more the power of Seo But we're also going to start to see how exactly

we can employ some of these strategies So here we are lesson one Welcome to the power

of Seo And the first thing I want to talk about with you is goal setting Goal setting for anything

in life is super important and failing to set a goal for Seo is not gonna work out

in your favor You're just gonna be creating a bunch of information aimlessly and it's not gonna help you

reach your goal of getting clients getting found online whatever your individual goal may be So before I we

jump into some of the strategies here's how you can set a good goal So what is a good goal

A good goal is a smart goal that means specific measurable attainable relevant time based if you are not setting

up a goal that has every single one of these elements you're setting yourself up for failure So you need

to use a smart goal A bad example of a goal would be I wanna increase

my website traffic by 30% and that's it But that is really missing some of these

core needs First of all it's not time bound It doesn't say how you're gonna measure it It

doesn't allow you to confirm if these are attainable because mainly there's not a time around it

So we could modify this And here's an example of what a good smart goal would look like increase organic

traffic to my website by 30% within the next three months by optimizing five key blog posts using target

it low competition keywords relevant to my audience's search intent So as you can see here it's specific

it tells me exactly how many blog posts I'm gonna optimize It Gives me a time frame It's measurable

because I can see the percentage in Google search console it's attainable because you can totally

increase website traffic in 30% within three months And uh it's also relevant to what your goal R which is

to get more traffic to your site otherwise you wouldn't be taking this seo master class right And

then the last thing is it is time bound As you can see here this is

an example of a good goal And in the lesson one workbook I want you to list what your goal

is and I want you to move step by step through S MA RT and make it extremely extremely actionable

That is one of your you know tasks for lesson one once you have your goal defined what

you need to do is you need to choose your target That means in the context

of this course choose the pages that you want to write or choose the pages

you have already written And I want you to optimize those pages So if you don't

have anything choose what you want to write about choose a service choose a product it doesn't really matter

what you choose as long as you are moving through with the goal of making it better We're gonna do

this with Google Search Console If you've already written something because I would like for you

to go to Google Search console and look at the pages that have low impressions as you

can see here in the bottom right hand of the screen Uh it says queries pages When

you're logged into Google search console click pages from the home screen you should be able

to see it and then you will click on the page and it'll tell you how many

clicks how many impressions I want you to choose a page that has low impressions because

it means you're not reaching search intent or it means that people are not compelled enough by that content

to wanna click on it So if you're getting low impressions make sure you choose one of those pages

Now how can we do that You can choose a home page for your website I don't

recommend it but you could you could choose X blog post whatever blog post you want

This is what I would recommend choosing or you could choose a service page The blog post is gonna be

your best bet for this specific course However what I'm teaching you is totally applicable to a

home page and to a service page So keep that in mind as we move forward pick something

you've already written to optimize or choose something that you have not yet written but you want to

write about So either a topic or a tangible page because that's what we're gonna

be focusing on Now once you do that you need to start to understand how keywords work and how Google

understands this and the best way to do this is by brainstorming and creating a

mind map So as you can see I've already got one here and I also gave you something in

the lesson one workbook that's gonna help you move and better understand this on a deeper level So here we

have guitar lessons These are all of the different articles that I could potentially write for people who are interested

in guitar lessons So as you can see here I've made the idea how to learn to play

the guitar If somebody is looking for guitar lessons this is something they might read They might

want to understand how to learn to play the guitar or they might want to learn How long does it

take to to learn the guitar Does take three months six months nine months whatever that may be

that is something that could be relevant to people searching for this They might also look for online versus

in person guitar lessons This is a little bit of a different keyword because it's

not really targeting the how to but that's irrelevant because we're gonna get to that a bit later

I also have best guitar lessons for beginners then electric guitar lessons same as the regular guitar So

here my assumption is if somebody is learning to play the electric guitar are they going

to be able to transfer this to a regular guitar And then the last one is how to

choose a guitar lesson teacher as you can see for somebody trying to learn the guitar This

is gonna be pretty targeted pretty relevant I want you to choose your topic for your blog post or if

you have not yet written a blog post choose a topic that you want to write about and make

a map just like this Think about what could go in the center and everything else people might be

searching for around that topic That is it for today We are gonna work on goal setting we

are gonna work on coming up with ideas That is it for lesson one And it

might sound a little simple However if you come back to lesson two tomorrow I guarantee

you we're gonna get a lot deeper with this But if we don't have these foundational concepts

and foundational ideas you're never gonna grow because you're not gonna know where you're starting and where you're ending So

don't skip out on this lesson today Go complete the workbook Think about what you would search for if

you are looking for a specific topic and then again ask questions in the group and

please don't give up come back tomorrow I guarantee you we're gonna go a lot more in depth with this

but we're still gonna keep it light easy to digest because I don't want you to feel overwhelmed So that's

it for today and I'll see you guys in lesson three Thanks for coming Bye bye