It's actually video is great at creating a point of view about what you stand for what your

brand is about and it's kind of hard to do that with a with an ad word sentence

I mean when's the last time you got choked up about an ad word sentence Anybody You had

$25 billion of media spend behind all the work I've done in my career And just to contrast this this

is a Unilever product Well so is this Completely different message completely different user and we can learn a

lot from not just from Hollywood but also from video games which is why I'm

gonna tap into video game theory It's nothing flashy at all It's really uh best practices And now they're

at 100 million in revenue So what was the what's the technical mechanism that made that work

What's the tactic What's the one thing I don't know when you wrote that up

there we don't have a trial a trial subscription Does this feel like a trial to

you It is That's why we created that Yeah we created the lower tier low tier

otherwise there's too much of a gap Yeah that's true All right so this event's really huge

I was walking for 5 hours straight yesterday and didn't see the same thing twice

That's what you're trained to do for 15 years now Uh it's changed Everything has changed