Is your digital business card broken How can you tell How can you tell if you have a good

digital business card Your online presence it serves as your virtual handshake Essentially your introduction

this business card it's often the first impression you make on potential clients on employers or even collaborators Uh

What if your card isn't working as effectively as it should be And how can

you fix that How can you adjust that in this discussion We will guide you

through the process of evaluating your card helping you identify potential issues and really understand how to

fix them how to fix them to increase sales to increase loyalty to to increase engagement in

this discussion We're going to break this down into a few parts functionality completeness and visual appeal

So let's talk about the importance What is the importance of a functional digital business card Your

business card is more than just a collection of contact information It is a powerful tool

you can use to network and you should it can really open doors and it can create opportunity in

an age where first impressions they're often made online This digital card it needs to be not just functional but

impressive It should clearly communicate who you are what you do and why someone should connect with you

at all Why someone should care a well crafted business card can be the difference between making the

sale making the valuable connection or completely missing the opportunity that's in front of you Many professionals unknowingly operate with

a broken digital business card This could mean you have outdated information maybe it's a poor design maybe it's lack

of essential elements or you're not leveraging the full potential of the platforms when this is broken when

it's not unified cross platform when you're not saying the same message cross platform it can really be

costing you many sales it could be costing you in value and really in networking and

growing that network It's crucial that you regularly assess an update this image that is

out there You want to ensure it's working hard for your business Remember your digital

card isn't limited to a single platform So this should you should think of this in terms of your entire

professional presence online social media pages website pages link and bios all of these act as your digital business

card So all of these should essentially look generally the same the same tag lines

the same messages that point back to your offers that point back to your business weaknesses in this

area can come when you start to promote multiple things on multiple pages and people get confused and people aren't

sure What exactly are you trying to convey to me Why are you conveying this

to me It's a good practice to always go back and say how simple is this If I

knew nothing about my business and I came on to this business would I know exactly what they do

within a few seconds So before we get into assessing your digital business make sure you follow make sure you

like really does help to push the content out further push the message out further which is important Now

when it comes to assessing how do you assess the clarity and completeness of your

digital business card and your information The first step in this is to determine if this card is

working properly If there is clarity within this card Does someone know that it is coming to my website

to my social media What I do and do they know that without needing to search

for it and dig down for it Because most people aren't going to do that If it's

not a simple process why would I waste time on your website if it's not clearly

displayed If I don't know exactly what you do I don't know exactly what you're

getting across Don't be broad be very direct in what you do direct in what you offer and direct in

what you can solve for that person The next thing you wanna do is check the

completeness of your information This goes just beyond your normal phone number or an email Have you included links

to relevant profiles to your offers Are those links updated Is your website updated This might seem like

common sense but there's many times I've gone to profiles active profiles profiles with big followings and their links are

outdated and things don't lead where they should That's just a big sign of a competence not being put

into those products into that brand And you're putting a lot of work into it So you wanna make

sure your links are right You wanna make sure your information's right Don't forget to assess the consistency

across platforms Can you simplify things Should you simplify things If someone finds you on linkedin and then visit

your personal website do things align or is one thing talking about One thing is your website talking

about something completely different when you're inconsistent you have to step into the shoes of the viewer

It's creating confusion and it may give the impression that you're not detail oriented and someone coming to you for

advice may not want to seek that advice if you're all over the place So take

time to ensure that your professional information is uniform across all of your digital platforms Now let's talk about

relevance Hey consider the relevance of the information that you're sharing your digital business card It should highlight your most

current and relevant skills and experiences that can directly benefit me The viewer coming into your world

online If you're still showcasing products from years ago that you that are not relevant to your work anymore

get rid of them or move them to another area Update things keep things fresh Your card should

evolve as your career progresses always presenting the most compelling version of your professional self And

when it comes to evaluation how do you evaluate the visual appeal and user experience with your digital

business card The content of your card It's really crucial The way it's presented is equally important Remember

any digital world you have just a few seconds to really make that good first impression So

your card the the layout the simplicity needs to be very visually appealing and easy to

navigate Start by looking at the overall design of the platforms Is the layout clean Is it professional

Am I using consistent colors Am I using consistent fonts that align with my brand if you have a

personal website or an online portfolio Is it mobile responsive to these things Work on mobile with

more people than ever accessing the internet on mobile devices being mobilely responsive is critical for your success Having things

formatted for smaller screens critical for your success Next you wanna consider the user experience

How easy is it for someone to find information they're looking for on my website

on my social media page If you have a personal website is the navigation intuitive

it doesn't have to be fancy Is it simple Can someone click the hamburger Pull down your navigation see what's

going on You wanna allow for easy sharing you wanna allow for ease of moving through your pages

the easier it is the more effective it will be and the more likely that person

will be to subscribe to follow to buy Remember that your card it's not necessarily a static entity but

it's a reflection of your business when you regularly go back and assess it Make sure

it's clear make sure it's complete make sure it's visually appealing engaging relevant and you hit all of

these marks You can ensure that you are setting yourself up for the most engagement for the

most growth and setting up your viewers and your potential customers for the most benefit that they can

get from coming and consuming your content So thank you for being here and being a

part of the channels If you would like to take a structured program if you're looking to build your

digital business create digital products or you're looking to just simply increase your content production create a better system

please check the channel links check the description for available programs that I offer and I'll

see you in the next one