Good morning everybody Hey welcome to Domino Beliefs Uh If you're new here Domino Beliefs are is a quick

Monday series We do 10 minutes I uh where we take a slice out of the larger hacking music

training and we unpack it within the group here So these mental dominoes when they're stacked together end to

end act like physical dominoes do right If you've seen videos of how they work with dominoes

there are no accidents They always work they always fall into the next domino they work every

time So that's how we want to kind of think of our domino beliefs These are their mental

dominoes They build momentum automatically once our beliefs some people call it mindset or mental

models or strategic frameworks whatever you call them But when they're lined up they strengthen what we do they

strengthen how we work And maybe most importantly they strengthen and define where we will go or destination

But here's the trick with Domino's Uh you have to set up your dominoes They don't come out of

the box that way they're a mess right So we have to line them up So

that's what we're doing Every Monday we're lining up the way we think and that affects where we will

arrive our destination So each Monday what we wanna do here we wanna audit our habits to match

the destination we want whether we know it or not our habits are compounding either favorably or

unfavorably So we want to get those right We want to pay attention to our beliefs our dominoes our

worldview as an artist and entrepreneur So that's quick a little bit about domino beliefs Let's jump

into the training All right So let's jump in give a couple of examples here of

red and blue oceans on the left You can see the red ocean right You see the the blue ocean

and what we wanna do is back up one step and understand how this affects artists So

up here we have dominating artists right They're kind of at the top of their game thoroughbred artists

They've made it through the weeds and now they're enjoying success and competing nationally and internationally Right

Then we have down here we have deploying artists These are the three gears that all artists go

through Deploying artists are doing it regionally Maybe they're doing it in the Southeast or

maybe they're touring Texas and Oklahoma to figure some things out right They're not just focused on their

music they're they're kind of building out their their scaffolding of their career Uh And

then we have down here the bottom we have developing artists these artists are primarily focused on

their music they're getting their stuff together figuring out who they are and who they're not they they're

figuring out their writing their production their show right Um They're not 100% developed but they're you know

they they realize that they want to win and they want to kind of compete at higher

levels up here OK So what we want to take away from this is how

these artists think right These artists think very differently how they think about team how they think about planning and

production and projects how they think about music and their staging of their show their experiences

how they think about products e-commerce and sells right So what these artists have figured out up here is that

how to get to a blue ocean right Artists down here are very much in a red

ocean And what we wanna do is figure out how to get more of us out of

here into up here shorten the gap for developing artists to become healthier artists and entrepreneurs All

right So let's jump in to the blue Ocean Um Domino belief here This term is important differentiation

How do you get original Right It's a process by which you create ways to set yourself

apart from everyone else You don't wanna be last in line of 200 clones you want

to be first in your own line right Uh You don't wanna be so left of the center

that you're just weird and wacky and odd Um But you want to kind of be

comfortable in your own clothes You wanna be your own person you wanna be able to stand

on your own feet and uh connect with your audience for who you are not being a clone

of whatever artist is popular So differentiation super important as we think about this All right So here's our artist

here's you right And you are every day you make hundreds of decisions Every year you make

thousands of decisions that will either put you over here in a red ocean or set you

up to move out of a red ocean into more of a blue ocean And we say it all

the time that you don't get a career by making one lucky decision You get a career

by making thousands of right decisions over time Let's talk about red oceans What are

red oceans Uh red oceans are super congested right Uh They're bloody with competition There's a scarcity mindset which

means they got to take from somebody else and get theirs and um rather than collaborate

with them they're very transaction based They are very low ticket price they can't charge higher tickets because there's somebody

else that will steal their person right They beg for attention rather than earn attention the competing

clogged markets So when we're starting out as ours and let me say two if this is you this is

there's nothing wrong with being here today This may be the most important day of your year because you realize

that heck you're in a red ocean and you need to change the way you think change the way you

operate and act to get out of this red ocean Um So no harm no foul if

if you're here So we want to get more people out of this red ocean into a healthier more optimal

blue ocean Blue oceans On the other hand make the competition irrelevant right Somebody like a

Cirque Du Soleil or an apple There's only one cirque du Soleil right There's a meaningful experience there there's

originality there They are free from competition Cirque Du Soleil isn't competing with any other

circus right They can charge a premium price Uh There's a growth and expansion mindset

there's collaboration there rather than just competition thinking They take an original approach and stand

out from everybody else And this is where healthy artists are this is where career artists are

This is where those dominating artists how they think operate build and scale their career All

right So let's look at a couple of examples of Red Oceans Uh Red Oceans would

be you know your local cover band competing in battle of the bands They're open mic

writers nights where there's a line out the door cosplay people like there's 500 boba fats

running around out there which by the way I love Boba Fett But you get my point

songwriter competitions where there's just 5 million people competing to win a Chin Award uh jam sessions blues

nights right There's hundreds of people who can do that They're not differentiated they're not original in

any way So if we flip it and look at blue oceans you know we

just lost lost Jimmy Buffett recently His parrothead community is really a perfect example of a blue ocean right You

have to go to Jimmy Buffett if you want that Parrothead community Grateful dad's another

example Go from back in the nineties I think they're still touring Um You have artists like Garth who

are you know if you want Garth you have to go to go to Garth right

here come the mummies band Uh Some friends of ours who dress up like mummies and

play funk music do very well each year doing this Um And lastly you know Kiss is a blue

ocean Taylor is a blue ocean Coed and Cambria um is developing into a blue

ocean And here's really the goal for this domino belief is that your decisions on

music product engagement experiences and messaging They all need to make this shift right They need to make the shift

out of the red ocean that's bloody with competition and really shift into a more of a blue

ocean that is original for them All right So that's a quick overview of the red and blue

lens that all our decisions get filtered through hundreds of times a day thousands of times

a year So that's the domino belief for this week red and blue oceans filtering our decision making

between the red lens and the blue lens So if you're a student member I know this will

serve you well this has been kind of our gift to you Go get this

into your work flow But if you're an academy member you'll be part of the monthly call

in tomorrow as well as the monthly training session The call in tomorrow has Brian Peterson

joining us We're gonna be talking about artists as product managers managing their suite of products Brian's worked with Taylor

Swift He's worked with Universal He's worked with BM I he's worked with a bunch

of startups It's gonna be a great conversation and then our arena members um will also

receive the full archive training of hacking music So I can't wait to see you guys uh on the

call tomorrow at one central time with Brian Peterson We'll see you there