In this video I'm gonna show you how to leverage your data into results for your brand immediately and

how to make you shine while avoiding all the pitfalls that big data can suck you

into This means turning your data into actionable tests for a sales and marketing team

to execute so you can move into predictable revenue as quickly as possible Google tweeted my recent article

on how Noble Digital does data So we do know a thing or two about how to get

your data to perform magic Definitely check it out as it goes into an overview

of the most neglected and critical part of data which is making data actionable so you can

get better performance Whether you're a business unit in charge of a specific product like our clients at

New Balance or Mutual of Omaha or perhaps a full marketing division at the subscription-based food

delivery company plated or a large sales force at the B2B SAS platform Telesign And many

more we've served B2C B2B The point is every successful business has to get the following elements right if

they want to scale to a predictable rapidly growing customer acquisition system Problem number 1 skipping steps jumping

to campaign without a creative strategy If you look back at Noble Digital's roadmap it's easy to see that

successful marketing is a step by step process Brands almost always want to jump into #7 campaigns or 8

content hubs because that's the fun stuff Without using your data to help you define your market position or know

what your campaign messaging should be about Your campaigns and your content won't be effective

and it won't get traction If you are already dominating a certain market that still

doesn't mean that your current message will scale and attract new audiences that you want

to reach out to So any one of these steps in the process could be stalling

your success if you're not giving it the proper attention We use data to help you identify where you're

getting stuck or where you need to optimize and unlock it which leads to my next point Problem number

their biggest complaint is Lack of good creative to run the media with Their client is expecting them to optimize

problems like this This is what you get from Facebook when your campaigns are not performing Facebook's trying to help

them fix your performance problem using media placement and timing tactics basically the 20% lever I've shared before versus

actually addressing the 80% lever your message which is the biggest lever you have in the situation

Understand that media partners and media platforms like Facebook and Instagram or even YouTube Don't

know how to take your data and help you develop a brand message that will perform They just

sell space This is no different than a billboard on the side of the road to be honest

Would you expect an outdoor media company to come up with what your brand sign should say and what it

should look like If not then why are you expecting your media partners to handle this for you Wrong people

doing wrong jobs Problem number 3 poor positioning If your position in the marketplace is

off everything else you build will also be out of alignment This can be devastating for a brand even

a mature one How confident are you that you've been using your data to its full potential to help inform

a strong market position against new competitors in your space So skipping any one of these 3 steps in the

process could be fatal but especially if you neglect your position and your message because that

will almost ensure that your content will be ignored by the very people who you want to see

it So I'm going to share some steps to help eliminate these problems and turn your data into dollars

Before I do let me quickly recap You might not know what to do with your

data or you might not be able to do what you want with your data Most marketers only look at

data through the lens of numbers Are we winning or are we losing And they

fail to realize how much more opportunity and depth that data holds for them Noble's roadmap helps you uncover

the right insights from your data and turn it into the right message which produces the right results And now

that you understand that your message is carrying the biggest lever for performance you might start to realize you

have problems across your entire online presence And that's because you have to admit You've probably been ignoring

the quality of your message for far too long and getting away with it Perhaps you've

been more worried about trying to get a cheaper click or getting the latest and greatest tech

stack This means that a message that is good enough is no longer good enough It also means

that slapping together a ton of cheap assets generated by an AI platform and throwing it against

the wall and hoping for the best is not the right way to go about this as much as

I would love to believe that But I have some good news Here are a few steps to

help you approach all these elements with the right focus Step one degree of shift Ask yourself

what degree of shift are you looking to make in the coming year How much

are you ready to invest to fix this problem How much of a bite are you willing

to take Resolve what degree of shift you need whether it's transformational or maintaining status quo Incremental

changes tend to point towards vendors and lever pullers to continue managing what is already working You might tap into

conversion rate optimization to squeeze out some incremental wins but we're still talking about a small change or perhaps you've

grown for years and now you have plateaued and now you need to scale your audience or even seek

a new one or maybe you need to make a shift that's more transformational for example Is Amazon eating your

lunch in the search game and you have to go beyond direct response I've seen

or even a complete rebrand if your current position is not working like it used to Substantial

shifts like this require in-depth analysis of your data and problem solving to move into custom designed solutions

which is where we specialize So answering the level of shift you need to make gives

you an idea of what kind of investment you need to make and what kind of partners you'll

be looking for Collaboratively we can establish where you need to make changes and we can make them together

If you're not 100% sure then keep in mind what a global pioneer in strategy and the implementation said Short-term

implementation is incremental Long term is transformational Step 2 the sales cycle Understand what the user needs are

in your customer journey This will help you focus your budget time and resources Is

your biggest issue churn rate within the retention phase or is it before conversion meaning you

need to increase customer acquisition Perhaps you need to reach more of a potential market with a

new type of message This is what we're often called in to do Whatever you need we've got all our

resources behind you Step 3 right people doing right jobs Admitting that you have more to dig into with your

data can be a tough pill to swallow but if anything I've covered here today has resonated with you

then you full well know that data holds the key to your success if you can

decipher it So instead of expecting siloed teams to know how to build your plan

Bring in a partner like Noble Digital early on when you're strategizing or planning your annual goals

This will help sort things out accurately versus sending out a generic RFP filled with bullet

points around best practices and little to no insights from the actual data And then you're hoping to

attract the right partner RFPs make the most sense when things are going really well and you're only

seeking vendors to support incremental changes Forrester analysis has made it clear in their own report rather than bolting creative

on at the end of a process as an established look or defined list of deliverables initiate

the project with creative problem solving to help define the problem and craft a solution at the start

The start means strategy and planning phases Now you might be thinking Alan I would

love to get more creative but my boss my CEO getting alignment and consensus from your executive

team can often be a challenge This is exactly why we do facilitation with shareholders

involved every step of the way They just want to have a say in the development

of your project versus being shocked and surprised months later Facilitation makes a big difference in exploring deeper possibilities

so that nothing is left on the table Imagine getting everyone in the room and in one

afternoon getting decisions made in full alignment This comes from having a strong foundation of good data because

you're basing your decision on figures rather than just feelings You want a balance of both So instead

of generic recommendations from a business strategy like let's increase prospect engagement by 50% within

one year which is hardly actionable Noble works to deliver an actionable plan that will propel

engagement and growth something like we need a program to help engage prospects using a Facebook chatbot which our customer

support can easily interact with once a customer Engagement score hits a specific level Imagine being that

crystal clear with your team in the strategy and planning phase Imagine how much you'll get done Once again

it's data-led decision making feeling better collaboration and leading to faster results Those are just 3 ways we

put your data under a microscope and use it to its absolute fullest Without taking

these proper steps you could be looking at delays misunderstandings at best and at worst

chaos complete misalignment underperformance and confusion because here's one last point you need to realize 67% of

business strategies fail due to poor execution It amazes me how many companies will have an amazing

data storage system an amazing analytics dashboard and even an amazing data science team running it

all And yet they still don't have a system to help them resolve how to actually synthesize that data

into an amazing solution that would get performance and it would also inform everything that

your marketing and sales team does says and thinks on a daily basis And just to

be clear when I say data synthesis I mean translating your insights into a brand story

that will attract new customers to your brand through an emotional connection Basically the end result of what all this

data should be doing in the first place As the CEO of Heinz Brand said strategy is exciting the

big thing is exciting but execution is far more important And a bestselling business author

once said great execution beats great strategy 99% of the time Make that 100% of the time So how

does this all come together and how do you put Noble's secret data sauce to

work for you No matter where you are in the process whether it's in the strategy phase

or you're planning out a campaign or even if you're ready to launch and implement

a plan that you already have we can help If you sign up to speak with us we

can schedule a short call to show you how we can apply the noble data matrix appraisal across your data

to inform your strategy your planning and your execution On our call we can establish baseline results you aim to

achieve and then we can begin to show you how to leverage those results for continued success We can

cover in detail how we've done this with our own clients through progressive steps So whether you

need a brand activation or a brand identity or maybe some new messaging to support video marketing or some

videos as well as peer activations that got celebrities like Gwyneth Paltrow involved with one

of our clients or how about getting hundreds of social influencers in sync around your brand

message like we did for biome probiotics This helped give them a consistent story across all their

social reviews very important And of course paid media campaigns working in tandem across several channels

Click on the link to find the best package for you and explore it further Stop wasting

your precious data and start putting to work for you We're here to help I'm Alan Martinez and we

are Noble Digital We know how data is done