How to Build an Audience with Zero Followers (Real Advice)
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    how do you build a following if you have no followers

    how do you go about growing that following

    if you don't have any ideas

    and how do you get past the initial fear

    of getting out there of growing a community

    of putting your content out there

    these five specific areas we will cover shortly

    as we move through this video

    I wanna cover all bases

    I also wanna preface this by saying

    there is no magic formula to growing online

    any business whether it's digital

    brick and mortar it is important to understand that

    if you wait for the perfect formula

    you will probably never get there

    if you wait until the time is right

    you'll probably never get there

    nobody starts off super successful

    no one has hundred thousand followers

    million followers overnight

    I can guarantee you

    anyone who has any success in any area of life

    has to work hard fail

    start over again continue on that cycle

    if you start with these practical tips will go over

    if you work your way through them

    you will succeed

    and you will start to see that success

    little bit by little bit the trick that I found

    that I believe is don't measure every small when

    every small accomplishment

    appreciate them yes

    but don't base your whole strategy on them

    instead set a time in the distant future

    maybe in one year or in six months

    to go back and benchmark

    and track everything as a whole

    in a much bigger picture

    versus every single minute of every single day

    looking at things waiting for things to grow

    if you do that you probably quit

    you'll probably quit sooner than later

    and it will probably drive you crazy

    let's start with how do you know what to share

    with your online audience

    how do you know what to put out there

    this is something that can be very simple

    start with what you already know

    what are you good at what do you enjoy doing

    don't worry so much about the audience as much at first

    worry more about what are you going to talk about

    how can you do that for an extended period of time

    and carry on a natural

    simple conversation the reason you wanna do this is

    you will be able to carry on that natural

    type of conversation easily

    you could do this on topics you already know

    you don't need to act like you know something

    when you may or may not know that

    you don't need to force something

    when you may or may not know that

    I've made these mistakes many times over the years

    so think about something you already know

    something you already do and enjoy

    now identify that right now

    you can start by telling me about it

    you can literally pause the video right now if you like

    and start telling me about your passion

    look into the mirror start talking about your passion

    what do you like about it

    what makes it fun what makes it interesting to you

    this is the key

    when it comes to creating content for any audience

    and anything that you do in life

    the same thing applies to your content material

    you can go against the grain

    if you are creating on something

    you know very little about

    but I don't recommend you do that

    I don't recommend you waste your time doing that

    you have to look at it like this

    when it comes to building a brand

    especially a digital brand

    where there's no brick and mortar store

    where you're not out there every day in public

    doing hand to hand transactions

    you want to take any knowledge you have

    anything you know specifically

    and plan to create content around it for

    I would personally say three to five years

    now it doesn't mean

    you have to create hundreds of pieces of content

    every week and go crazy

    but you wanna put out a good video

    you wanna put out a good article

    you wanna put out a good blog post

    I have other videos on this

    on the channel that that you can watch

    for reference on how to put out content

    but look at it in terms of what can I talk about

    for years naturally

    where it won't be a chore every single day

    every single time I'm coming on to create a video

    if you want to talk about something that you're

    not super well versed in

    you don't even have maybe an amateur level at it

    but it's something that you really wanna do

    I'm not telling you not to do that

    of course do that what I would recommend is

    give yourself 90 days of research

    at least might seem like you're wasting time

    you wanna get started you wanna get videos out there

    but the videos just won't be good

    the videos won't resonate

    the videos

    probably won't reach who you want them to reach

    if you're not being authentic

    if you're not being genuine

    if you're forcing things too much

    maybe you're scripting things

    something wrong with scripting from time to time

    using bullet points very important

    I use bullet points and everything I'm going through

    right in front of me here

    but it's more about that natural conversation

    so I would take that 90 days

    I would get out there and start watching videos

    start reading articles learn before you begin

    you could do this for free

    you can learn almost all beginner things for free

    many novice things as well

    even some more advanced things

    if you have the time

    and you're willing to get out there

    look for it

    but those 90 days will give you nine months of growth

    on the back end

    truly if not more

    so

    you're not wasting any time by learning that new skill

    if you're talking about something

    you're already well versed and very knowledgeable in

    then you don't need to worry about that 90 days

    now you do not need to be an expert

    to talk about a subject

    but you want to have a generalized knowledge that

    I believe needs to be slightly above

    what the normal person will already know

    why is that if it's not obvious already

    why would somebody watch your content

    why would somebody watch your videos

    what pain point are you filling

    for that intended audience

    that intended person that they don't already know

    so why would someone click on a video

    why would someone read an article that you've written

    if it's something that almost everybody knows

    now most things

    depending on how specialized the knowledge is

    and what you're doing

    you can find areas that maybe 80% of people know

    but 20% don't and you can really niche down your market

    and I have other videos on this as well

    that you can look out on the channel about niches

    and how to really find them

    but focus on what you know

    it makes it that much easier to create the content

    now No. 2 how do you identify your target audience

    for your digital brand

    identifying this target audience for your brand

    it should include two main considerations on your end

    first what do you want to talk about

    when you narrow down that subject matter

    you can easily narrow down your target audience

    what do I know what can I talk about

    what can I talk about

    for years while I build this brand

    and the next thing you wanna do is

    simply take that subject matter

    your current skills you already know

    and look for the pain points in the market

    market your skills around those pain points

    this is often done in reverse

    I used to do this in reverse

    and that does not fall into the area of effective

    content strategy

    don't fall into that trap

    so here's an example for reference

    that say you're passionate about fitness

    how to live a healthy lifestyle

    now write down what you know about fitness

    write down what you know about diet

    what you know about working out

    stress levels motivation

    now from that list of topics that you already know

    you can begin to identify your audience

    while figuring out those pain points

    you're speaking to

    anyone who is looking to clean up their diet

    look speaking to anyone's looking to get in shape

    maybe live a healthy lifestyle

    maybe practicing religion

    reading the Bible hey

    whatever it may be now

    you can dive deeper into each of these

    foundational areas

    create sub topics for your target audience

    to achieve those best results

    No.3 why you should always create high quality content

    hey this is super important

    there was a time when I was working on different brands

    working on different things

    working with different companies

    and I was putting out a lot of content

    ton of content in the mindset of quantity over quality

    with still some quality in there

    but not enough quality not enough targeting

    not enough time put into that

    and it resonated in the results

    so in best time in creating content

    you want it to be informative

    you want it to be entertaining

    you want it to be inspiring

    it does not need to be spectacular

    amazing super high quality productions

    edits going all over the screen every 5 seconds

    so anything along those lines yes

    if that's how you create that's okay too

    but it does not need to be that intense

    I think and from experience

    and from running many campaigns over years of time

    that simplicity is often the best way to go

    make things simple make things easy to understand

    and it doesn't need to be very flashy

    so you don't need to get super stressed out

    about creating

    very intense videos to take a ton of time to edit

    high quality does not mean high editing

    does not mean mass editing

    does not mean spending a week

    to write one blog article

    that is also not effective

    you have to balance out

    great quality with enough quantity

    to continue to build now when I was starting out

    I was very product based focused creating on books

    creating courses

    which is still something that I'm passionate about

    and I create but that was all I was focusing on

    focusing on the platform and

    and and how the videos were delivered

    I was not putting enough time

    into good quality content

    to good quality content creation

    so the term high quality should not be taken lightly

    this does not have to be scholar level articles

    it should give value

    should give value to the person spending the time

    reading it think of it

    in terms of everything you are putting out there

    ask yourself one question

    will this benefit someone reading this watching this

    will this benefit their 10 minutes of time

    they are investing in it to read it

    will they leave learning something

    knowing something they did not know before

    whether this is blog post

    its videos or podcast or social media post

    you wanna

    ensure that your content is visually appealing

    and it adds value to your audience's lives

    very important part consistency here is key

    aim to maintain regular posting

    regular schedule to keep your audience engaged

    this schedule does not need to be 10 times a day

    in fact it shouldn't be 10 times a day

    set a schedule that works for you works for your life

    whether that's once a week twice a week

    three times a week

    maybe a little bit more on on Twitter

    if you're putting out tweets on X whatever that may be

    form a schedule that works for you

    now No. 4

    is the importance of engaging regularly

    with your audience

    at one point in my content creation and in my journey

    as I was building early on again

    I had the mindset of thinking that

    good copy content would carry itself

    so

    I did not think I needed to invest much time engaging

    and I would let the platforms do that for me

    that's what they're there for

    put out great content

    and the rest will take care of itself

    I was wrong about this obviously

    and I Learned that the hard way after deleting

    a couple online brands after deleting social profiles

    after having failure after failure

    going through what I was going through

    many unsuccessful pages

    had to learn it the hard way

    like a lot of us have to learn things at times

    so engagement is equally

    if not more important than great content

    now again if you put out not great content

    and you're just commenting on everything and engaging

    it won't really matter because most people

    probably won't be initiating engagement

    on what you're putting out there

    because it's not great so you see how the cycle works

    if your content is not the best content

    but it's okay you can still salvage it

    by engaging with your audience online

    on some level

    you want to initiate conversations with your audience

    how do you do that you just respond to comments

    send messages at mentions

    a lot of small things you can do

    those small things are important

    remember their social networks

    you're trying to build an audience for your content

    for your brand through social networks

    the the other end of that is

    people that are looking for engagement

    looking for connection looking for the social side

    so when you send a comment

    think about when you get a comment in your inbox hey

    I really like that article or

    or great video great picture

    even if it's from your friends

    which it probably is most of the time

    how does that make you feel

    makes you feel good

    you remember that person and you probably reciprocate

    so the same principle applies here

    showing genuine interest in opinions

    and generating that feedback

    can help you foster that community

    ultimately grow that audience bigger

    engaging with your audience

    it does not only strengthen a relationship

    but it invites other people to also

    join in on the conversation

    now No. 5 offer value solve problems

    I would say that providing value

    probably the single most important piece

    to building a following

    building a following of any kind

    whether it's short term whether it's long term

    it's easy to put out a video

    it's easy to write a blog post

    let's be honest anyone with a phone

    anyone with a laptop can write something

    can post something on Instagram

    or post something on Twitter

    put out a video

    just record with your phone and a lot of people do

    I'm not coming down on any

    on any quality of content

    or I'm not coming down on anything

    anyone's putting out there

    because it's a learning and growth process

    but you can tell

    the ones that are learning and growing through it

    and you could tell

    the ones that are just kind of doing it to get it done

    putting things out to get it done

    anyone can press record

    and put those things out into the market

    but of those that say hundred thousand people

    how many of them actually provide value

    what percentage is around in a year

    what percentage is around in a month

    or three months or six months

    and why are they not around

    because no one's following

    cause that audience is not building

    which circles back to value

    it circles back to engagement

    and circles back to the consistency of everything

    it's easy to see who is putting that value out

    not so much in the number of followers even they have

    but the quality they have

    some creators

    was significantly less followers than others

    but the content they put out is 10 times more valuable

    this is something that's very important to me

    that I talk about over and over again

    don't focus on follower numbers specifically

    it doesn't matter as much as you might think yes

    someone scrolling that looks at your profile and says

    hey they have 1 million followers

    they must be onto something

    if you really delve into the content a lot of the time

    a lot of those followers are not super engaged

    so I would rather

    personally have 100,000 super engaged followers

    across all social media networks combined

    then 1 million that are only 10% or 20% engaged

    cause the numbers will come out to the same

    especially when you're looking to scale a business

    or you're looking to grow online

    sell a product sell a course

    whatever that may be

    think about that in terms of not quantity but quality

    so we're sort of reversing it from the beginning

    now don't overthink it here

    it doesn't need to be any more complicated than it is

    than this valuable content

    anything that solves a problem for the person

    it was intended for when it was created

    focus on providing value value driven content

    that addresses the needs and challenges

    of your specific audience

    share this knowledge share your expertise and insights

    to offer solutions to the problems

    with skills and with knowledge you already have

    preferably if you're able to do that

    if it matches up when you consistently deliver value

    you will bring trust you will bring credibility

    which are essential for growing

    and building a loyal following

    in the short term and more importantly

    in the long term so when you follow these steps

    when you stay focused on the goals we've outlined

    you can grow a really a thriving online following

    you can do this from scratch

    which everybody has to do

    even with zero initial followers

    which it's okay to be there

    we all are there at certain points

    and that is the journey when you're getting started

    so set your milestones

    go back through the five key points

    and just be consistent

    be consistent with things you're putting out

    your audience will start to grow

    thank you for being here

    and for being a part of the channel

    if you would like to take a deep study

    if you would like to take an accelerated program

    you can find those in the description

    as always please make sure if you're getting value here

    hit the subscribe button

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    helps it reach more people which is very important