Is your digital business card broken How can you tell How can you tell if you have a good digital

business card Your online presence it serves as your virtual handshake Essentially your introduction this business card

it's often the first impression you make on potential clients on employers or even collaborators Uh

What if your card isn't working as effectively as it should be And how can

you fix that How can you adjust that in this discussion We will guide you through the process of

evaluating your card helping you identify potential issues and really understand how to fix them how to

fix them to increase sales to increase loyalty to to increase engagement in this discussion We're going to break this

down into a few parts functionality completeness and visual appeal So let's talk about the importance What

is the importance of a functional digital business card Your business card is more than just a collection

of contact information It is a powerful tool you can use to network and you should

it can really open doors and it can create opportunity in an age where first impressions they're often made online

This digital card it needs to be not just functional but impressive It should clearly communicate

who you are what you do and why someone should connect with you at all Why someone should care a

well crafted business card can be the difference between making the sale making the valuable connection or completely missing

the opportunity that's in front of you Many professionals unknowingly operate with a broken digital business card This could mean

you have outdated information maybe it's a poor design maybe it's lack of essential elements or you're

not leveraging the full potential of the platforms when this is broken when it's not unified

cross platform when you're not saying the same message cross platform it can really be costing

you many sales it could be costing you in value and really in networking and growing that network It's crucial

that you regularly assess an update this image that is out there You want to ensure it's working hard

for your business Remember your digital card isn't limited to a single platform So this should you

should think of this in terms of your entire professional presence online social media pages website

pages link and bios all of these act as your digital business card So all of these should

essentially look generally the same the same tag lines the same messages that point back to your offers that

point back to your business weaknesses in this area can come when you start to promote multiple things

on multiple pages and people get confused and people aren't sure What exactly are you trying

to convey to me Why are you conveying this to me It's a good practice

to always go back and say how simple is this If I knew nothing about my business and I

came on to this business would I know exactly what they do within a few

seconds So before we get into assessing your digital business make sure you follow make

sure you like really does help to push the content out further push the message out further

which is important Now when it comes to assessing how do you assess the clarity and completeness of your digital

business card and your information The first step in this is to determine if this card is working

properly If there is clarity within this card Does someone know that it is coming to

my website to my social media What I do and do they know that without

needing to search for it and dig down for it Because most people aren't going to

do that If it's not a simple process why would I waste time on your website if

it's not clearly displayed If I don't know exactly what you do I don't know exactly

what you're getting across Don't be broad be very direct in what you do direct

in what you offer and direct in what you can solve for that person The next thing you

wanna do is check the completeness of your information This goes just beyond your normal

phone number or an email Have you included links to relevant profiles to your offers Are

those links updated Is your website updated This might seem like common sense but there's

many times I've gone to profiles active profiles profiles with big followings and their links are outdated and things

don't lead where they should That's just a big sign of a competence not being put

into those products into that brand And you're putting a lot of work into it So you wanna

make sure your links are right You wanna make sure your information's right Don't forget to assess

the consistency across platforms Can you simplify things Should you simplify things If someone finds you on

linkedin and then visit your personal website do things align or is one thing talking about One thing is

your website talking about something completely different when you're inconsistent you have to step into the shoes of the

viewer It's creating confusion and it may give the impression that you're not detail oriented and someone coming to

you for advice may not want to seek that advice if you're all over the place So take

time to ensure that your professional information is uniform across all of your digital platforms Now

let's talk about relevance Hey consider the relevance of the information that you're sharing your

digital business card It should highlight your most current and relevant skills and experiences that can directly benefit me

The viewer coming into your world online If you're still showcasing products from years ago that you that are

not relevant to your work anymore get rid of them or move them to another area Update things keep

things fresh Your card should evolve as your career progresses always presenting the most compelling version of your

professional self And when it comes to evaluation how do you evaluate the visual appeal and

user experience with your digital business card The content of your card It's really crucial The way it's

presented is equally important Remember any digital world you have just a few seconds to really make that good

first impression So your card the the layout the simplicity needs to be very visually appealing and

easy to navigate Start by looking at the overall design of the platforms Is the layout clean Is it professional

Am I using consistent colors Am I using consistent fonts that align with my brand if you have a

personal website or an online portfolio Is it mobile responsive to these things Work on mobile with more people

than ever accessing the internet on mobile devices being mobilely responsive is critical for your success Having

things formatted for smaller screens critical for your success Next you wanna consider the user

experience How easy is it for someone to find information they're looking for on my website on

my social media page If you have a personal website is the navigation intuitive it

doesn't have to be fancy Is it simple Can someone click the hamburger Pull down your navigation see what's

going on You wanna allow for easy sharing you wanna allow for ease of moving through your pages

the easier it is the more effective it will be and the more likely that person will

be to subscribe to follow to buy Remember that your card it's not necessarily a static entity but

it's a reflection of your business when you regularly go back and assess it Make

sure it's clear make sure it's complete make sure it's visually appealing engaging relevant and you hit all

of these marks You can ensure that you are setting yourself up for the most engagement for the most growth

and setting up your viewers and your potential customers for the most benefit that they

can get from coming and consuming your content So thank you for being here and being a part of the

channels If you would like to take a structured program if you're looking to build your digital business

create digital products or you're looking to just simply increase your content production create a better system please check

the channel links check the description for available programs that I offer and I'll see

you in the next one