In this video we're gonna show you exactly how our campaign for Plated.com helped them get to $100 million

in revenue in just 18 months' time New on the scene Plated.com was a funded startup freshly

financed by Shark Tank investors so they needed to scale up fast Noble Digital stepped in to

help them launch their national TV spot Platy needed to capture new trials and long-term customers It

was clear that a video of just slow motion food shots would not be compelling enough for an impactful

launch so the foundation for creating the brand response video started by interpreting plated's data and

surveys to help us find the seed for the big idea that would position plated

as uniquely as possible In the strategy phase I had to channel the signal from the noise

sifting through a sea of data until I zeroed in on a set of polarizing keywords that helped me transform

Plad's user profiles into memorable characters and a storyline that customers could quickly identify with As a result of listening

to our audience's needs and concerns that the video I designed contained multiple layers of communication So on one

layer the video eliminated sales objections For example plated food is thoughtfully packed at the source but

surveys revealed that their packaging was quite important to our savvy health conscious audience So

I handled this by integrating the packaging on screen without losing the narrative flow The data and keywords

also helped me focus and identify the pain points of the urban lifestyle that plated helped solve So everything was

strategically designed so that when potential customers saw the video it would feel as if they were watching a cinematic

story about themselves not an advertisement When surveys came back it showed that 83 out of 100

people would try lated upon seeing the video just once and 83% rate was a great sign but would the

marketplace match the same result Our video ranked in the top three spot within just weeks of

airing The TV metrics platform ISpot TV confirmed this ISpot score of 8.6 out of 9.9 maximum was derived

from their formula which tracks behavioral patterns from first screen to second screen searches within a 10 minute

window of airing all driven by 3 different calls to action Based on customer actions iSpot's listening tools could attribute

searches to our unique links and the results clearly show that we outperformed the industry average by

almost double The most profound impact according to ISpot TV data is that our video

for Plateted outperformed their much bigger competitor Blue Apron by twice as much but only using half the media

spend The video started as a 30 day test that continued to outperform in its category for an additional

new investors since the video's launch Proof that even small brands can use big brand strategies to succeed and

scale but the story doesn't end there It's the largest exit ever They can't tell you what it

was but I'm an investor and I will $300 million This is huge and it just gives

you an idea of how the The Dream can play out on Shark Tank These guys are a classic Shark

Tank story excellent in executional skills and marketing logistics You know it's been a hell

of a hell of a ride the last 5 years and we wouldn't be here

without supporters like Kevin and our early investors and you know it's all the haters out

there like we did it Thanks for watching