CAPTION
Fernanda Molina, come from Mexico. Content manager in Finc3. I work hand in hand with othervery international people. I do the content for Spain and for the UK. I've been a littlemore than a year now in Finc3. And, yeah I've never been happier. Content for us isnot only just writing and make it sound good it has to have a purpose and that purpose isAmazon based on what we know a keyword research. So our content has to be very precise,very specific, to tackle those content, to tackle those keywords and make that content super richin that sense, combined with the graphics and so to make a very, product ready tobe sold on Amazon We work in teams with the content team, which is the writing team andthen the graphic team and then together we build what we know, with what the clientwants us to content, so to speak. So amazon content. Content starts exactly like with a, we say witha keyword research. So that would be my day-to-day tasks right. I would start doingresearch based on that and then I would start, well my favorite part, which is creating right, and then basedon that you have to create your content, so the writing part so to speak. There's a lotof aspects that go into a product being sold on amazon. It is not only a listing and thenthat's it. So the client really trust us that we will create that precise content in theway that not only sounds good, not only looks good, not only is catching oreye catching to the consumer but as well that it is efficient enough that will rank inamazon. Understanding what a product can do, you know, it's what makes it attractive, because something thatyou don't understand really it's hard to, well, to actually talk good about. So we do a lot ofproduct research is so to speak and we come to realize that every product all the way frombaby strollers to even clothes or even toilet paper can sound good if youreally understand the product, you know, and if you understand the client as well andthat is that is our job, to understand them, to understand the product and to know howto sell this product in a very well nice technical amazon way. The best feeling is that when your contentis live and the clients not only happy but you get to see it hand in handlive in action what it's doing. That's a great feeling. The attributes that I mean that make acontent manager would be creativity for first, open minded and detail oriented. Finc3 isknown to have the same philosophy. Everyone has the same philosophy, everyone has the same culture, everybodygoes with the same goal in mind. We are extremely good in team building, we do everythingas a team, that feels so good. The best thing is that you can work likefreely, because there is that level of trust that you can do your work. So there is individualism, youknow, within your work, which is also that perfect aspect. So this combination of both two, I think is myfavorite part.