FERNANDA - CONTENT
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Fernanda Molina, come from Mexico. Content manager in Finc3. I work hand in hand with other

very international people. I do the content for Spain and for the UK. I've been a little

more than a year now in Finc3. And, yeah I've never been happier. Content for us is

not only just writing and make it sound good it has to have a purpose and that purpose is

Amazon based on what we know a keyword research. So our content has to be very precise,

very specific, to tackle those content, to tackle those keywords and make that content super rich

in that sense, combined with the graphics and so to make a very, product ready to

be sold on Amazon We work in teams with the content team, which is the writing team and

then the graphic team and then together we build what we know, with what the client

wants us to content, so to speak. So amazon content. Content starts exactly like with a, we say with

a keyword research. So that would be my day-to-day tasks right. I would start doing

research based on that and then I would start, well my favorite part, which is creating right, and then based

on that you have to create your content, so the writing part so to speak. There's a lot

of aspects that go into a product being sold on amazon. It is not only a listing and then

that's it. So the client really trust us that we will create that precise content in the

way that not only sounds good, not only looks good, not only is catching or

eye catching to the consumer but as well that it is efficient enough that will rank in

amazon. Understanding what a product can do, you know, it's what makes it attractive, because something that

you don't understand really it's hard to, well, to actually talk good about. So we do a lot of

product research is so to speak and we come to realize that every product all the way from

baby strollers to even clothes or even toilet paper can sound good if you

really understand the product, you know, and if you understand the client as well and

that is that is our job, to understand them, to understand the product and to know how

to sell this product in a very well nice technical amazon way. The best feeling is that when your content

is live and the clients not only happy but you get to see it hand in hand

live in action what it's doing. That's a great feeling. The attributes that I mean that make a

content manager would be creativity for first, open minded and detail oriented. Finc3 is

known to have the same philosophy. Everyone has the same philosophy, everyone has the same culture, everybody

goes with the same goal in mind. We are extremely good in team building, we do everything

as a team, that feels so good. The best thing is that you can work like

freely, because there is that level of trust that you can do your work. So there is individualism, you

know, within your work, which is also that perfect aspect. So this combination of both two, I think is my

favorite part.