Hi my name is Kristina. I'm working for BizMut. It's a Finc3 company. I'm head of marketing and

sales development. In our marketing and sales development team, we develope tactics to

increase and to connect marketing and sales for our clients. One of our tasks is for

example lead research. So that means to identify potential companies and also the decision makers

or drivers which are probably the people, the go to people, we want to reach out.

How to identify them in the most efficient way. The second part is also as already said

we need to reach out to them. But how? What's the most efficient way. And this can be

email marketing but it can also be to reach out on business networks like LinkedIn or Xing or calls or events.

So that's always a creative part to find the best way for the client but

also for the client client probably for the lead. And that makes a lot of fun.

Also really important is, now we know how to identify the potential clients, which are called leads.

We know how we can tackle them in the most efficient way, like in the connection with

marketing and sales. But why should the lead talk to you? So this is an answer,

I'm not sure, like most of the people didn't ever googled themselves but most of the time

the first entry on google is your LinkedIn profile. So we see that your LinkedIn profile probably

more as a landing page and we need to position the C-level but also to sales

people as an expert so that the lead understands when they google you, and they are doing

it because you send them messages via email via linkedin. Why should they talk to you?

To be honest everyday can be different and this is so great because we

work with a lot of different industries and also with a lot of different companies sizes. Sometimes

it's a cooperate sometimes it's a startup than it's as a software company and then we have lawyers as well.

That makes it so creative and different. It's always the same, that you need to identify with our client.

When I started to work for Finc3 I realized that everything is a

bit different than in other companies. I'm super thankful working here because we also have very low hierarchy.

We're super fast in decision making and that's a huge opportunity to other companies in my point of view and

that makes a lot of fun and I'm thankful for it. In the sales and marketing team we have three

different areas and every area is a bit different. So we have the

creative part and we have the analytical part probably and we have the mixed part. When it comes to

the analytical part it is, it would be really good if you, like on lead research, you must be analytical,

you must be structured and you must be really detail oriented of course and when it

comes to the personal branding part, it would be helpful if you understand people very fast, if you understand

the business model very fast and you're creative and you can make words and sentences that you

can create pictures out of it. So that's the creative thing and when it comes to the outbound sure it

will be good if you have a bit of experience and different marketing channels. This is

completely not new. If I'm saying: "Hey we're looking for outbound tactics!" you should know what that means,

but in the end we are looking more for motivated people which have the passion

to connect marketing and sales because this is where sometimes the gap is in different

companies and if you understand that this is a huge advantage to connect these areas to increase sales,

to increase the success of marketing, then you are a good fit and all other parts

if you say like: "I'm not sure, email marketing, I'm not that experienced". Don't worry, we support you here.

We grow together. Focus on your passion, focus on your strength That's where we believe

where you can educate yourself and we are happy to grow with you, in our

department, but also in Finc3.