Hello Hello Hello welcome to this master class And I'm so excited to have you here learning with me

today You are going to be mind blown by the end of this course And you're gonna do it all

in about an hour Isn't that fantastic But before we jump in to the actual meat

of the lessons I would like to give you a little heads up about how this is gonna

work everything you can and what you're going to be able to do at the end of this So here

we are at the course overview and I want you to take a look because this

is gonna happen fairly quickly and it's gonna be super easy for you to understand

everything by the end of the course Lesson one you're going to discover the power of seo

that's gonna tell you step by step what you can achieve if you follow this course and you put your

mind to it After that we're gonna look at how do you break the algorithm And this really

happens with search phrases A lot of people aren't really sure how search engines work but I've built in a

lot of additional resources alongside these recorded videos to help you understand how you can break the algorithm and

understand what a search engine looks for Whenever you start to put stuff on the internet After that you're

gonna learn how to master search intent This is the bread and butter of seo and

search traffic They're not able to look at the bigger picture and understand exactly what it is people

want But lesson three is gonna completely squash that So stick around until then because

you're gonna love it Lesson four is gonna walk you through the steps of how to do

on page seo This is great if you have your own website but it's better

if you're trying to help clients because you're gonna know step by step have a road map Everything that you

should look at everything you should do before you even start writing and what you

should do when you start to put words on paper right before you hit publish on your

content management system whether it be wordpress squarespace whatever it is this is gonna work And then number

five is how to help Google help you At the end of this course I built in something extremely

special that I think you're gonna love I'm gonna give you something totally free and I'm gonna give it

to you because I don't want you to feel super stressed as you move through

this because promise me because I promise you this is gonna feel like a lot of information

But once you sit down and actually go through it you're gonna realize how simple

this process truly is Now before we jump into the meat and bones of this lesson this introduction video let's

first take a look at some love This is gonna kind of reinforce everything that I'm telling

you that way You don't know I'm just you know making stuff up out of thin air So

in order to do this I want to show you this This is my client John

He contacted me in November of 2023 I was living in a little cottage in the north of England

and by chance he found me co contacted me and we were able to get him some fantastic results following

the exact format the exact program the exact processes that I'm giving you in this lesson 100% and free And

as you can see from John he is making mad sales He's mentioned that he's getting a high

conversion rate of people coming to his website 557 visitors 206 clicks After that he made 72 pounds He's really

glad that he's making consistent sales and he also made three sales within one day that was equal to about

and to help him get found And if you look at the bottom here you

can actually see his growth before he contacted me He was getting almost no traffic And then what we saw

was a huge spike after I posted all of this content and went through and set up all the on

page for him all the off page And we just started to everything that needed to

be done for him to get results This is totally achievable for you at the end of this course So

please push through and stay focused because I promise you're gonna hit a point where you're gonna want

to give up But this is only a very short five lesson course and I guarantee you it's gonna

give you everything that you need to reach the same goals for your business and for

your brand here's another client I work for this is Brian and he actually has a

blog that's LGBT Q lifestyle stuff And when he contacted me he wasn't really getting

loads of traffic His traffic had kind of died and a lot of his publishing was

not going as expected He lost one of his biggest clients which was a vodka brand And after we started

working together we were able to slowly but surely move him back up in the rankings And

as you can see now he's getting around 400,000 impressions and about 10,000 of them are clicking

This might seem unachievable especially if you've been going at seo for quite some time But I guarantee you stay

focused keep pushing through this course because everything I'm giving you is to help you reach these same overarching goals

that both of these clients had They're not the only clients I have However I do think their stories

are pretty impact which is why I wanted to share them with you But I

have to tell you before we go a little bit further how exactly does all this work Because they didn't

just jump in start producing content and then see a massive spike in everything that you

see here Instead both of these clients as well as myself and my first business went

through something called the Dunning Kruger effect I want you to look here because on the left

we have confidence and at the bottom we have wisdom This is gonna be a

lot of people that you meet online You're gonna find a lot of people with a lot

of confidence and not a lot of wisdom But when they start to work and build up that

wisdom build up that knowledge base Everything happens to them in the same process It happened to me it

happened to Brian It happened to my first client that I showed you John And what

happens is the more we learn our confidence goes up up up up up and the more we learn

our confidence starts to go down and the reason your confidence goes down is because you realize

that you were at the peak of stupid And if that sounds a little bit

harsh just take it this way Your knowledge was not as full as it's about to be at the end

of this course And it's not as full as what you thought it was So everybody kind of reaches

that point of mount stupid And at that point they're very confident they can do everything

they need to As they start to learn more everybody goes down into the valley of despair This

was very difficult for me In my first business I couldn't figure out why nobody wanted to work with me

I moved to England got a master's degree still couldn't get anybody to hire me So

I started looking online at different ways to acquire clients slowly but surely they started to fall in But

it wasn't anywhere where it needed to be for me to be able to survive I was still

very much in a feast or famine One month I would get four or $5000 The next

month I would be lucky to make 200 So as you can see here not really ideal however my

valley of despair really started to pick up because I started to learn I started to look at

processes I started to find out what exactly was working and what wasn't And when I started to focus

on what was that's when I really started to move out of here into the slope of enlightenment

If you are stuck in the valley of despair I guarantee you this course can

help you So please please I'm asking you again stay focused Until the very end the slope of

enlightenment is just uphill Once you reach it you're gonna get better and better making money getting people to come

to your website getting people you know to work with you as clients is going

to become a piece of cake Because the slope of enlightenment is when you found

what's working you are refining it and you're making it better So most of you you know

if you're watching this you might be in the slope of enlightenment You might not you might

see that sco as a part of your bigger puzzle piece or you might just

be trying to figure out something that works That's OK because everybody in this course is somewhere along this

journey we are all the same Once you figure out what works and you start

to fix it you're gonna hit the plateau of sustainability That means people are going to be

coming to you regularly You're not gonna have to worry about cash flow issues And as you can

see it's hard I'm not gonna lie but keep your head up keep pushing forward and I promise you

everything is going to get better Now why am I telling you all this It's actually because

success is not linear People are gonna get success faster than others That's totally cool What you

should not do is compare yourself to other people So keep focused on what your goal goals

are keep focused on what your dreams are and keep moving forward Because my success looked a little bit

like this line you're seeing it went up and down and around and at some point I was

like what's going on But guess what today I don't really have that issue anymore and I guarantee

you a plan all these principles you're not going to have it either So here's what success looks

like Just keep in mind you have a conviction the more you take action the closer

you're gonna get to reaching that personal conviction So push forward there are some steps that

you can take whenever you are pushing forward to try to reach your goals And that's actually

divided down into five or six parts which I'm gonna be walking you through now because that's

how I set up this course And the biggest and you know most important step which you have already taken

is to make a decision When you make a decision you decide that you want

something no matter what it is and you're gonna work until you can get it That is step one is

to make that decision but that's not all taking a decision alone is not going to help you reach

your goals You can't just make a decision and then abandon it You gotta keep going

right So the second step in my formula for success is to find support dedicate yourself to

taking action dedicate yourself to reaching your goals So you've already made the decision now dedicate yourself to it You're

gonna push and push until you reach that goal And if you're not sure why that's important Let

me share a story of mine When I was 15 I started learning Spanish Everybody told me I couldn't

do it today I have a master's degree in translation studies I just kept pushing

and pushing There were some people that said oh you should just probably speak English but I didn't do it

didn't listen to him I want you to ignore all external sources of information I want you

to focus purely on your goal and what you need to do to reach it make

that decision and dedicate yourself to reaching your goal The next thing you have to do is invest in yourself

If you're not willing to invest in yourself I hate to tell you but you're

not gonna grow We all need help and it is OK to accept that help What I

want you to do is accept that you need help whatever it may be with find that help invest

in yourself to get it for me that is youtube thumbnails You're gonna see because I've given you a lot

of extra free resources My youtube thumbnail skills are not that great and I'm in the process of looking for

someone to help me learn this or make them for me My point is you

need to invest in yourself You need to actually do something that is gonna help you to grow your skills

And that doesn't always mean spending money on a course It doesn't always mean paying

somebody to do it for everybody This is going to look a little different just accept that

you need help and do invest in yourself The next thing is to develop your skills If you're not

dedicating yourself and doing what you need to to invest in yourself you're never gonna develop your

skills developing your skill set is the single most important thing that you can do You need

to spend money on yourself you need to spend time on yourself You need to make sure that

you're getting everything you need to grow your skill set So you can start making more money

closing more cells Whatever your individual goal may be the last and most important thing you

need to do is to create assets If you are not creating something there is

no way for you to measure if your skills are developing So as you can see it kind of walks

you through everything from making a decision dedicating yourself doing what needs to be done to grow your skills developing

those skills through that And the last part is to create So as you can see very

clear very defined And again I wanna reiterate that success is not linear What looks like success to you

is not going to look like what is success to me or this person or that person So just keep

this in mind as you're moving through this short but rather impactful course Ok keep your

head up keep pushing forward And if at any point in time you have access to this course

until the day you die come back watch it again and try you know to apply it to different

areas of your life It works in more than just business Now important thing that we need

to talk about before we go on any further is course statistics Why do some people start an online course

and finish it and why do others not Well the reason why is because most people kind of

just give up look at these rates The completion rate of an online course is between five and 15% for

online courses with multiple learners and for people that are taking 1 to 1 course it is

only 3 to 6% That's not really that inspiring Why am I telling you this Because I

don't want you to be part of that 97 96% that never finishes what they start I

want you to push through all five of these lessons And I'm gonna walk you through a way that's

gonna help you do this It's gonna maintain accountability for yourself and for other people take all this information

and run with it and put your heart and soul into it Because when you

do that's when you're gonna see the biggest results So let me just follow this up by saying

you decided to take action I'm asking you now to dedicate yourself push through that and make sure that

you finish do find a buddy in the hive to support you I'm gonna walk

you through how that works in just a couple moments and I promise you will develop your

skills and be able to create assets that are gonna get you found online faster now But let's talk about

the buzz verse This is everything that I'm doing in my business and I wanna be crystal

clear with you I'm still developing still growing this However I do have some things up my sleeve that could

potentially help you And at the moment there are only two course offerings I have the Be found

Seo Master Class and I have the content strategy kick starter in addition to all the free content that I

produce on youtube every single week Now what we're gonna focus on here is the be

found Seo Master class because the content strategy Kickstarter is not quite ready yet but I have essentially divided

this into five parts and we can divide those five parts into two sections So lessons

content with a byte that people are interested in reading watching seeing The second thing I'm gonna do is teach

you how to position your articles so that people actually want to read them After that I'm

gonna show you a content flow that you can set up that way whenever you start writing you know exactly

what to do first next then after all the way until you have a complete

process then we're going to focus on that process That process is gonna help you refine

and get faster So we're gonna take that initial process break it down So we're gonna refine it

so that you can get better and faster at what you need to do And then the last

thing I'm gonna do is bring all this into the big vision and show you how you can use

this to help you grow something online that people actually love This is all of my

offerings right now and I'm giving one of them to you for free So I thank

you again for being here How does this work Well it's not just a set of video

lessons I have a lesson workbook for you as well And it contains activities for each one of the

lessons These activities are designed to walk you through step by step and help you

build understanding So you can download this book from your account which you're going to receive

uh a login and a password for very soon If you've not already make sure you check your spam because

it might end up there Uh And if it does shoot me a message back that way the next thing

that I send you related to this course does not end up in spam this workbook You can

do it in two ways The first is a completely fillable PDF that you can complete digitally

or you can print it out and do it on paper I encourage you as

you're working through these different activities to you know mingle with other people in the Facebook

group The entire reason this group exists is to help you smash any concerns that you

have or help you understand anything that might not be a little bit clear So make sure that you are

asking in the Facebook group questions and make sure you're interacting with other people because that's how you're

gonna get the most out of this uh uh B lesson So after that you

also have an action tracker I gave this to you to help you stay focused

and moving forward It's gonna help you track your progress what to do in day one what

to do in lesson two what to do in lesson three move through this and

as you finish it because it's also fillable either check it off click a little button

use it digitally but it's gonna help you track your process and make sure that you

are moving through the course and progressing Now before you are allowed to come into the Facebook group

I do have to lay down some ground rules because we are not here to

be pitching to other people We are here to learn collectively So what are the rules in the

Facebook group The first one is no self promotion This group is dedicated to helping

you learn The entire course is dedicated to helping you learn You might be a

little further on than somebody else in the group but that's totally fine Make sure that you are helping

them guiding them or if you need help make sure somebody's helping you and guiding you That is the

whole premise of the group And if there's any self promotion I hate to tell you

guys but you will be removed from the group just stay focused on completing the course

and working through it Make sure also that you are being respectful and professional We do not

want to be rude to anybody that is not why we are here Make sure you

keep it cool Keep it kind and be nice Don't you know start being rude That's

not cool I hope I'm not attracting that into the group But uh yeah the third thing

I want to say is this is a group program This is not a 1 to 1 program So

if you have any questions make sure that you're asking them in the group that way we

can all gain exposure to these and I can go ahead and set up you know

the responses or let somebody know And if you're gonna do that go ahead and use the hashtag

question because it'll you know notify me and then either myself or my assistant can go in here

and respond to these questions for you And the number four and this is the biggest rule

is I want you to celebrate your growth If you you figure something out that

you did not celebrate it in the group If you learn something and you're gonna

be able to immediately apply it and then immediately you start to see results from it

celebrate it in the group Let us know your wins Let us know your struggles because when you

do we can help you move forward Uh And you might be wondering Sean can I share

this on social media Can I talk to other people Absolutely I would love for you to

But if you are gonna share that you're in this course and you are gonna

share what you're working through or how it's helping you Make sure you use the hashtag skill ups swarm

that's gonna you know let me know that you're talking about me and I can chime in maybe

give you a shout out I would absolutely love to hear you on social media and for

now that's pretty much all Are you ready to jump into the course Because that's coming up next and

I hope you are I'll see you there That's it for now And I will see you guys in

the next lesson Bye bye