I'm Lukas I've been within Finc3 for five years now, starting originally in content as a working student and

quickly decided that I don't like studying and do like working. So switched into the advertising

team early 2017. Amazon advertising works like most other online advertising there is two types. One is based

on display and one is based on search. So what I work on most is the

search part which is when you type something into Amazon we will show products for

your search and have to pay Amazon for that privilege. We work with fairly simple numbers so if

you like numbers and like sort of working with businesses but you're not necessarily a math person or

statistics person I think that that's a good way to describe it. You get to

work with numbers a lot but they tend to be fairly simple numbers trying to

get the sales numbers up and the cost numbers down and then that ends up

including a lot of work in the amazon advertising console, so there's an interface from amazon where you basically

get to trade clicks in a way that includes things such as keyword research where we basically find

out the customer's intention, what they're looking for, how they search for a certain product and excel

as well. So long list of keywords and how much we paid for clicks how much we got in

return was working with those. And my favorite part is DBI parts so we

develop our own business intelligence for this to look at the data in a more holistic way, long term

way and that allows us to analyze and optimize them. But the difference between display and search if you

want to look for analogies is that the search part is much more like

what you're used to from seeing on google. So if you've seen ads on google and you

search for something in the first few things that show up, those are search ads. So if you have

contact with what used to be called adwords then that will be somewhat acknowledges to the search

pattern on amazon. If you've worked with things like Facebook and Instagram marketing where you are targeting people specifically by

their profiles by how old they are, what gender, where they are from, how much money they make, if

they like dogs or cats. Those kind of things. That will be a lot closer to the DSP.

I enjoy that there's no such strict hierarchy or your job title determines what you'll do

in the next three months. You could have the same job title but do something entirely different

than your colleague for example. I feel that gives a lot of opportunity to quickly

change within the company to find something else to do and allows people like me to

stay very long. If they lose interest in one area but developing interest for another

one, I mean it's a bit cheesy, but honestly the people... I'm not allowed to say the word but

we have "no policy" in a way. I just have very many nice colleagues. One of my favorites

there is that we implement, that we operate, that we figure things out by doing them. That carries a

lot in all aspects, so the people that you will be talking to will know what they're talking about

because they've done it, not because they've learned it in a book or a seminar or something like that.

The way I think about it it's kind of skills over status. It's not your job title it's just:

"Hey, I will do this, is that okay with you?". And then you do it and then it's your

responsibility right. I would say 90% of what you need is curiosity. If you bring curiosity you're gonna be

fine. So we'll have more and less analytical people in the advertising team but as

long as you're curious you're gonna be fine.