How I Create Engaging Content that Sells (5 Steps)
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    I have a great idea but I'm worried about how to present it Will people like it will I

    be able to present the information correctly I get these questions all the time and there is

    a simple answer the faster you start the sooner you're going to grow I used to wait for

    days before taking an idea and starting to write an article or make a video And this

    really ended up holding me back in this video I will discuss the five steps I

    go through from starting to finishing quality content in a very simple process you can follow if

    you're stuck or you're unsure where to go from where you're currently at before we do

    that I recommend you join the part time digital business newsletter This is my newsletter and

    the sponsor of this video This newsletter is free to join every week I publish

    an article that I curate that I believe is the most important topics for you Building your digital

    business learning how to monetize and learning how to create better content This newsletter will

    come directly to your inbox join the group There are thousands of people highly motivated individuals all

    growing their digital businesses together You can find links to this newsletter in the description content creation

    has really become an essential skill Whether you're an individual whether you're a business or an entrepreneur a

    seasoned marketer or you're simply someone with a story to tell all of these personas All of these different use

    cases should understand the process of transforming ideas into tangible content or digital products I believe this is very critical

    in the industry especially if you're looking to earn and you're looking to earn as quickly as you can The

    problem most people don't know where or how to get started So great ideas get wasted in that

    waiting period The solution is to follow a simple process run your ideas through that process and get better

    at producing that high quality consumable content on the other side So the first part of this

    is organization organizing your content ideas effectively You start everything with an idea This is the

    brainstorming phase the exploring various concepts phase What is working What is not working What can I talk

    about What can I not talk about Ideas can come from anywhere personal experiences trends

    events in your life casual conversations the key is to remain open and receptive to finding the inspiration I recommend

    you keep a note in your phone or on your laptop for ideas only Don't just pick one

    idea Jot down 25 at a time These ideas will give you more ideas And over

    time the compounding effect you can build on each piece of content find new content

    Let's say you're in the music teaching space start by writing down 25 topics music related that you

    can naturally carry on a conversation with Like this examples would be music reading music writing how I

    learn a song how I write a song best places to find dot dot dot Music related the more ideas

    you write down the easier it will be to create content from those ideas Now number

    two how do you go from pen to paper with your content Ideas When you have that

    idea you wanna start flushing it out The pen to paper phase is where you begin to give structure and

    substance to that concept So start by outlining the main points or sections of your content If you're writing

    an article this may involve creating a rough draft or detailed outline for a video project you might begin with

    a storyboard or writing on a script The goal here is to take that idea

    abstract idea and turn it into a concrete plan of action Don't worry about being perfect at

    this stage Just get your thoughts down and organize them into what's called a logical flow This is also the

    time to conduct research get your supporting facts lend the credibility to what you're putting out there as

    you write out your ideas you may find that concepts evolve or they go into different concepts This is all

    part of the process Most of my initial ideas never end up exactly the way they started at

    the end But that is how I get them targeted to what you my audience is looking for versus

    what I am thinking I want to create on now before we talk about tailoring your content make sure to

    follow make sure to subscribe each follow Really helps push the content out more and gives

    you the opportunity to be notified as soon as new content is published Now number three how

    do you tailor your content to your targeted audience and do it the right way

    with a solid foundation for your content in place You now want to consider who

    you're creating for Understand your target audience is very crucial for crafting those ideas and making sure those ideas are

    engaging Ask yourself some questions What problems are you trying to solve What kind of

    content does your audience want to consume And how do they prefer to receive the information I run all of

    my content through these questions because I wanna make sure I am speaking directly to you and solving a

    problem directly for you I do not put out random content Everything is done with

    a sole purpose Each piece of content you put out should have a purpose to guide a reader

    to take an action when you get good at this process will really help you anticipate questions or objections your

    audience might have This will allow you to address those proactively But more importantly when you get

    those objections back you can craft your products craft your new content to help solve those objections

    This is how you get better and better over time Now number four how do you format

    content for publishing and for your products Now that you know your target audience who you are

    writing for you can begin choosing the best platform to format for your goals Will your idea work best

    as a blog post as an ebook as a podcast episode maybe a video series The format

    you choose the platform you choose should align with your content goals and your audience preferences If you're planning to

    create a video format then you want to start thinking about video platforms If you're planning to

    create a blog post or newsletter you wanna think about blogging platforms the formatting you choose

    will relate directly to the platforms the type of content you're looking to produce which takes us

    to number five launching an iteration The final step in this process is to launch your product or launch

    your content share it with your audience or your potential audience This involves choosing those platforms those channels to

    reach your targeted audience more effectively Are you publishing on a website Are you sharing on social Are

    you distributing through different marketplaces I teach more about this in the content production system Course

    you can find links in the description and I always recommend you start with at

    least one platform or two platforms Max master those platforms then add in another I see

    too often people start with too much too fast I was guilty of this as well And instead of

    excelling in one all of them become mediocre and it takes a lot more time take

    the time to master one platform and the skills you learn from that platform will help you with

    the next follow these five steps When preparing your next content ideas the results will speak

    for themselves If you want to go further if you want to build your content system out if you

    wanna follow a step by step course I recommend you check the channel links or the description and

    I'll see you in the next one