Defining a target market for your brand can be one of the hardest parts of the process when you're starting

to create online If you want to sell products if you want to market digital products build

a following The fastest way to do that is to define a target create content around

that target and attract the right people to you from that specific target The difficulty lies

in knowing what exactly to talk about over time This is where many people get confused and start to

worry What if I run out of things to say to talk about What if I no longer

want to talk about a certain subject These are all normal thoughts to have In this

episode we will discuss picking a target audience in a few parts the power of a targeted audience

some limitations of narrowing down your niche and really leveraging growth within that target And choosing

that niche is the crucial step in establishing your online presence and building that successful business When

you choose a niche it defines your target audience it sets you apart from competitors

It really guide your content creation the effort you're putting in while a well defined niche can lead

to focused growth loyal followers It can also pose limitations that can really hinder your expansion Why is

a targeted audience beneficial to growing your brand And how do you target that down correctly The more

you can zero in on who you're speaking to the easier it can be to

grow and to sell to that audience over time narrowing the niche down to be very specific can allow you

freedom to write without having to search for new ideas all the time brand new

ideas you can master a certain subject over time which will benefit you and will benefit your audience Which

is the most important thing When you select that target audience you can create your copy around serving that

specific need If your target is fitness let's say power lifters then you can write about that subject

in as many ways as possible which will talk about shortly narrowing your niche can allow you to

set yourself as an expert in that specific area While establishing more authority with each new piece of content

that you write Some of the main benefits of being very target specific is your audience a defined

niche allows you to target that specific audience with very tailored content offerings You can create very targeted products courses

ebooks and more that fill a single practical need This is helpful when you're looking

to sell anything as people want to buy specific things to solve Specific problems So

this targeted audience over time will be more inclined to buy from you because you're you're always sharing and helping

them solve their problems in that specific area in the content you create and you're putting out there So

authority and expertise is another issue here to to remember you wanna position yourself as an authority figure in

whatever it is you're doing whether it's online or offline any successful business owner or manager will tell you

they did not get to where they are by trying to be average they set themselves

apart in some form And because of that they were able to get a leg up in the market

As you consistently provide this value content solutions within your niche you build credibility and trust among

your audience This leads to that increased influence and recognition differentiation The marketplace is crowded now it

will continue to be more crowded over time with social media the ease of anyone to press record to put

content out there saturates the market with a lot of content that is not targeted specific So when you focus

in on that you can really get a leg up by giving the consumer exactly what

they're looking for versus being very broad or generalized like the majority of marketers who can

be out there today and relevance to your niche from your content That connection When you

define this it allows you to create very relevant content that addresses specific needs and challenges

of your audience This content is what matters the most If you can create this type

of content over an extended period of time that will help your audience in any way they will

stick around and follow you long term This following will be more inclined to engage with your content as

well After they build that trust in you there are a lot of marketers out there If you wanna

stand out it makes sense to target your content as much as you possibly can If you're getting value here

before we move on to the next section make sure you follow make sure you hit

the like button It really helps push this content out further And what are some

limitations of a narrow niche You wanna have a direction for your content Where is

it going If you don't have a direction then you'll probably quit Most likely the tricky part comes

from deciding if you stick with one target or you expand to multiple targets And when is the right time

to do that Is there a right time I recommend starting out with one main

foundational topic that's use fitness again from that big topic you then create three subtopics

You can start to talk about that relate to the main topic but are not the

main topic directly What could those topics be Diet exercise and supplements When you give yourself sub topics you can

broaden the scope of what you're talking about without going way off the foundational topic

and losing your audience completely This will give you much more freedom to talk about over time

over the long term which is how you build your authority in the market space short term

and long term Now understanding the limitations of narrowing down this is important So you

can see from the consumer side of things think about these limitations When you are defining your own audience remember

you can always adapt and change things the likelihood you will get it 100% correct from day one

very slimm But if you do then that's great then that's good for you You wanna

think about things like audience size One of the primary drawbacks of a narrow niche is the limited size of

the target audience If you're target is too specialized or narrow you may struggle to attract a specific

number of followers or customers to sustain this small audience when first starting out So be

great as it will help you grow quicker but you may be limited in how far you

can actually go think about market saturation Some niches are highly competitive with numerous businesses vying for their

attention of that same audience This can work both ways for your brand I believe

it always will There's no audience out there that is not being marketed to at some level currently if there

is then you have really found a hidden gem it's easier to deal with saturation

When you have a broader topic a good role to know is the broader the topic the longer

it probably will take you to grow is your target audience Too small focusing exclusively on a single niche may

limit your ability to diversify products and offerings and expand into other markets With its

lack of flexibility can be restrictive especially if you want to explore new opportunities or go in a different direction

Again this is different for everyone based on the type of content you create based on

your audience and products overall activity what you're planning to put out there So unless you're picking something that

is barely known or very new you should be OK if you pick a few

subtopics to create around so you have more reach in your main topic of promotion When it comes to balance

how do you find balance you can leverage for growth in your niche A niche can support and restrict

your growth The key lies in finding that balance that maximizes benefit while it mitigates some

of the limitations balance is not hard to attain But it does take practice the only real way

to know what balance works best for you is to write create and test very simply

over time you will get better at your style matching that content style to your target audience and

what they're looking for Think of each new post video social media update that goes out you

want that to perform better than the last time and this works If you pay attention and you track

your progress what are some practical things you can start doing today to find a

good balance in your content delivery can expand start with the foundation topic write those subtopics out So you're set

for when you wanna grow and expand out Take those three topics right underneath each of them

more subtopics You see how this works this way you're creating that simple content map you

can build on You wanna keep an eye on what is going on with the

market with your audience and what your content is doing over time in the market

Be prepared to adapt change strategies slightly as needed to capitalize on any of new opportunities

Staying ahead of the curve staying ahead of trends that are coming I would not make any

big moves on a whim but take time to watch what is happening And I

don't recommend creating on what is trending specifically If you're looking to grow over the long

term just stay focused on your subjects stay focused on your goals and your brand When it comes

to experimentation don't be afraid to do this form some new ideas new approaches that work When you experiment

you get to see what works and what doesn't just make sure you stay focused on your

foundation can be uncomfortable But as long as you don't go too far outside of your main foundation topic You

should seek to try new things you should seek to put new things out into the

market If your content is good if your value is good then it will be a positive

experience for you for the end consumer While a target audience can be good it can

be bad to restrict growth it can help growth It ultimately depends on how you approach it and how you

leverage it When you understand the pros we went over some of the negatives we went

over to give you a good idea what to implement how the benefits work from that

how to navigate creating your own content for that targeted audience So as always you can check the

description for details on what we went over in this video and I'll see you

in the next one