Defining a target market for your brand can be one of the hardest parts of the process

when you're starting to create online If you want to sell products if you want

to market digital products build a following The fastest way to do that is to define a

target create content around that target and attract the right people to you from that

specific target The difficulty lies in knowing what exactly to talk about over time This is where many people

get confused and start to worry What if I run out of things to say

to talk about What if I no longer want to talk about a certain subject These are all normal thoughts

to have In this episode we will discuss picking a target audience in a few

parts the power of a targeted audience some limitations of narrowing down your niche and really leveraging growth within that

target And choosing that niche is the crucial step in establishing your online presence and building that successful business When

you choose a niche it defines your target audience it sets you apart from competitors It really

guide your content creation the effort you're putting in while a well defined niche can lead to

focused growth loyal followers It can also pose limitations that can really hinder your expansion Why is a targeted audience

beneficial to growing your brand And how do you target that down correctly The more you

can zero in on who you're speaking to the easier it can be to grow and to sell to

that audience over time narrowing the niche down to be very specific can allow you freedom to

write without having to search for new ideas all the time brand new ideas you can master

a certain subject over time which will benefit you and will benefit your audience Which is

the most important thing When you select that target audience you can create your copy around serving that specific need

If your target is fitness let's say power lifters then you can write about that subject in as many

ways as possible which will talk about shortly narrowing your niche can allow you to set yourself as an

expert in that specific area While establishing more authority with each new piece of content that you write

Some of the main benefits of being very target specific is your audience a defined

niche allows you to target that specific audience with very tailored content offerings You can create

very targeted products courses ebooks and more that fill a single practical need This is helpful when

you're looking to sell anything as people want to buy specific things to solve Specific problems So this

targeted audience over time will be more inclined to buy from you because you're you're always sharing and helping

them solve their problems in that specific area in the content you create and you're putting out there

So authority and expertise is another issue here to to remember you wanna position yourself as an authority figure in

whatever it is you're doing whether it's online or offline any successful business owner or

manager will tell you they did not get to where they are by trying to

be average they set themselves apart in some form And because of that they were able to get a

leg up in the market As you consistently provide this value content solutions within your niche you build credibility

and trust among your audience This leads to that increased influence and recognition differentiation The

marketplace is crowded now it will continue to be more crowded over time with social media the ease of anyone

to press record to put content out there saturates the market with a lot of content that is not

targeted specific So when you focus in on that you can really get a leg up

by giving the consumer exactly what they're looking for versus being very broad or generalized like the

majority of marketers who can be out there today and relevance to your niche from your

content That connection When you define this it allows you to create very relevant content that addresses

specific needs and challenges of your audience This content is what matters the most If you

can create this type of content over an extended period of time that will help your audience

in any way they will stick around and follow you long term This following will be more inclined to

engage with your content as well After they build that trust in you there are

a lot of marketers out there If you wanna stand out it makes sense to target

your content as much as you possibly can If you're getting value here before we move

on to the next section make sure you follow make sure you hit the like button It

really helps push this content out further And what are some limitations of a narrow niche

You wanna have a direction for your content Where is it going If you don't have a direction then

you'll probably quit Most likely the tricky part comes from deciding if you stick with

one target or you expand to multiple targets And when is the right time to do that Is

there a right time I recommend starting out with one main foundational topic that's use fitness again

from that big topic you then create three subtopics You can start to talk about that relate to

the main topic but are not the main topic directly What could those topics be

Diet exercise and supplements When you give yourself sub topics you can broaden the scope

of what you're talking about without going way off the foundational topic and losing your audience completely This will give

you much more freedom to talk about over time over the long term which is how

you build your authority in the market space short term and long term Now understanding the limitations

of narrowing down this is important So you can see from the consumer side of things think

about these limitations When you are defining your own audience remember you can always adapt and change

things the likelihood you will get it 100% correct from day one very slimm But if you do then

that's great then that's good for you You wanna think about things like audience size One of the

primary drawbacks of a narrow niche is the limited size of the target audience If you're target is

too specialized or narrow you may struggle to attract a specific number of followers or customers to sustain this

small audience when first starting out So be great as it will help you grow quicker but

you may be limited in how far you can actually go think about market saturation Some niches are highly

competitive with numerous businesses vying for their attention of that same audience This can work both

ways for your brand I believe it always will There's no audience out there that is not being marketed to

at some level currently if there is then you have really found a hidden gem it's easier to deal

with saturation When you have a broader topic a good role to know is the broader the topic the

longer it probably will take you to grow is your target audience Too small focusing

exclusively on a single niche may limit your ability to diversify products and offerings and expand

into other markets With its lack of flexibility can be restrictive especially if you want to

explore new opportunities or go in a different direction Again this is different for everyone based on the type

of content you create based on your audience and products overall activity what you're planning

to put out there So unless you're picking something that is barely known or very new you should

be OK if you pick a few subtopics to create around so you have more reach in your main

topic of promotion When it comes to balance how do you find balance you can leverage for growth

in your niche A niche can support and restrict your growth The key lies in finding that balance that

maximizes benefit while it mitigates some of the limitations balance is not hard to attain But

it does take practice the only real way to know what balance works best for you is to

write create and test very simply over time you will get better at your style matching that content style

to your target audience and what they're looking for Think of each new post video social media update

that goes out you want that to perform better than the last time and this

works If you pay attention and you track your progress what are some practical things you can start

doing today to find a good balance in your content delivery can expand start with the foundation topic

write those subtopics out So you're set for when you wanna grow and expand out Take those three

topics right underneath each of them more subtopics You see how this works this way you're

creating that simple content map you can build on You wanna keep an eye on what is going on with

the market with your audience and what your content is doing over time in the

market Be prepared to adapt change strategies slightly as needed to capitalize on any of new opportunities Staying ahead of

the curve staying ahead of trends that are coming I would not make any big moves on a whim

but take time to watch what is happening And I don't recommend creating on what is trending specifically If you're

looking to grow over the long term just stay focused on your subjects stay focused on

your goals and your brand When it comes to experimentation don't be afraid to do this form some

new ideas new approaches that work When you experiment you get to see what works and what

doesn't just make sure you stay focused on your foundation can be uncomfortable But as long as you

don't go too far outside of your main foundation topic You should seek to try new things you

should seek to put new things out into the market If your content is good

if your value is good then it will be a positive experience for you for the end consumer

While a target audience can be good it can be bad to restrict growth it can help growth It ultimately

depends on how you approach it and how you leverage it When you understand the

pros we went over some of the negatives we went over to give you a

good idea what to implement how the benefits work from that how to navigate creating your own

content for that targeted audience So as always you can check the description for details on what we went

over in this video and I'll see you in the next one