In this video we're gonna show you exactly how our campaign for Plated.com helped them get to

$100 million in revenue in just 18 months' time New on the scene Plated.com was a funded

startup freshly financed by Shark Tank investors so they needed to scale up fast Noble Digital stepped in

to help them launch their national TV spot Platy needed to capture new trials and long-term customers

It was clear that a video of just slow motion food shots would not be compelling

enough for an impactful launch so the foundation for creating the brand response video started by interpreting plated's data

and surveys to help us find the seed for the big idea that would position plated as

uniquely as possible In the strategy phase I had to channel the signal from the noise sifting through a sea

of data until I zeroed in on a set of polarizing keywords that helped me transform Plad's user profiles into

memorable characters and a storyline that customers could quickly identify with As a result of listening

to our audience's needs and concerns that the video I designed contained multiple layers of communication So on one layer

the video eliminated sales objections For example plated food is thoughtfully packed at the source but

surveys revealed that their packaging was quite important to our savvy health conscious audience So I handled

this by integrating the packaging on screen without losing the narrative flow The data and keywords also helped

me focus and identify the pain points of the urban lifestyle that plated helped solve So

everything was strategically designed so that when potential customers saw the video it would feel as if they

were watching a cinematic story about themselves not an advertisement When surveys came back it showed that 83

out of 100 people would try lated upon seeing the video just once and 83% rate was

a great sign but would the marketplace match the same result Our video ranked in

the top three spot within just weeks of airing The TV metrics platform ISpot TV confirmed this

ISpot score of 8.6 out of 9.9 maximum was derived from their formula which tracks behavioral patterns from first

screen to second screen searches within a 10 minute window of airing all driven by 3 different calls to action

Based on customer actions iSpot's listening tools could attribute searches to our unique links and

the results clearly show that we outperformed the industry average by almost double The most profound impact according to ISpot

TV data is that our video for Plateted outperformed their much bigger competitor Blue Apron by

twice as much but only using half the media spend The video started as a 30 day test that

continued to outperform in its category for an additional 18 months straight running nationally several

times a day plated more than double their working capital from new investors since the video's

launch Proof that even small brands can use big brand strategies to succeed and scale but

the story doesn't end there It's the largest exit ever They can't tell you what

it was but I'm an investor and I will $300 million This is huge and it just

gives you an idea of how the The Dream can play out on Shark Tank These guys

are a classic Shark Tank story excellent in executional skills and marketing logistics You know

it's been a hell of a hell of a ride the last 5 years and we wouldn't be

here without supporters like Kevin and our early investors and you know it's all the haters out there like

we did it Thanks for watching