CAPTION
our in-depth research for over four decades can help you understand the mindset that you need to survive andthrive in the digital economy The yin yang ability to apply optimization and agile innovation is yourkey to digital enterprise transformation in episode Four we looked at the digital organization we applied theparadigm organizing for business excellence to prescribe the four focal points of attention and energyto survive and thrive in the digital economy customer focus innovating force brilliant process winning team culture inthis episode you will take away answers to some key questions what is mindset How does itpersistently influence our enablers why will it take much effort and will power to change mindset thenwe will contrast the mindset transformation that industrial and digital companies need to make in order to continue towin in the digital economy sustainable victories largely determined by your ability to choose to do the right thingand to do it in the right way to survive to grow and continue to win when we confrontthe challenges and constraints of the business we are in their unique characteristics we all need to choosethe right beliefs and value beliefs describe what we believe to be true values describe what weconsider to be important your chosen beliefs and values help you to solve problems and make decisions they help youto weigh options that are available under given circumstances particular beliefs and values become anintegral part of your character and personality if they work for you when they produce desired results repeatedly overa long period of time the process of both conscious and unconscious testing is called validation you willconstantly validate your chosen beliefs and value it takes time to embed beliefs and values in your character and personalityafter they are embedded they will unconsciously influence your thoughts and your emotions and shape your perceptionthe way you interpret and give meaning to everything around you in the end those embedded beliefsand values form your mindset mindset will unconsciously influence your for enablers an enabler consists of a set ofrelevant skills tools and habits that helps you to do the right thing and get them done in theright way consistent with your beliefs and values for an individual this set of relevant skills tools andpredictable habits is called style for a group of people the set of collective skills tools andpredictable pattern of shared behavioral norms is called culture now think about it your mindset is actually formed by thecharacteristics of the challenges and opportunities for which you chose and validated your beliefs and values in the first placeand later developed and mastered the corresponding enablers the longer the time you spend dealing with those challenges and opportunitiesthe more embedded your mindset but what will happen if the characteristics of those familiarchallenges and opportunities change abruptly after your mindset has been embedded in your character and personality for a longtime at first there will be confusion failed expectations follow and if you insist on continuingto use the embedded mindset that can no longer address the change characteristics of challenges and opportunities ofthe business then be ready for the worst becoming a victim of disruption The era of disruptionis happening it is happening during the meaningful flux from the industrial economy to the digital economy in two thousandnineteen CNB s reported that changing the mindset of people is the most difficult challenge facedby industrial giants F and B gamble they are not alone when digital companies reach a certain size intheir growth journey they will face the same difficulty let us start with the enablers used by industrial companiescompanies that flourished during the industrial economy invested much time energy and resources to build their enablersin the four focal points secu enablers establish order structures systems and business models that aim toperpetuate their end to end supply chain systems thinking and operations research dominate their drive for continuousimprovement in the digital economy their mindset transformation objective is to enrich or replace secu enablers as neededto apply more relevant vuka enablers Telcom is one of the world's oldest telecommunication companiesThe company can be traced for the establishment of the first electromagnetic telegraph service in Indonesiain eighteen fifty six among the state owned enterprises it ranks first in annual dividend payouts it keepsthat prestigious ranking over the years largely due to strategic decision in Nety-five to establish Telkomsel now the largest cellularoperator in Indonesia meet Garuda Sugardo executive unleashed the innovating force that drove Telkomsel to marketleadership and initable geographical coverage in the interview with and research he shared this storyI was facing much resistance specially in the beginning I knew that our competitors would focus on the key ofIndonesia against all odds I found ways and means to invest tens of thousands ofbase trans stations all across the provinces building stations in some of those provinces was a losingproposition but we were focus on making our customers prefer our brand over the other telcosand there were many of them but none of them could match our brand promise in the end speedwas my weapon at the time the strategy eventually paid off we captured as much as seventy-five percent of themarket Garuda Sugardo recall the resistance or even reluctance that he faced during the early stages transformationjourney to face the internal challenges speed was a recurring team in strategy execution he encouraged his team tofreely explore and discuss their ideas minimize the power distance between leaders and members encouragetwo way communication be willing to experiment and fail early his book a transformation laidthe foundation for the digital cultures of Telcom and Telkomsel most digital businesses are started by a few verypassionate individuals on a mission they face a high risk of failure with their survivalat stake they have a high sense of urgency their founders focus on meeting objective measuring only a few keyresults and having no time left for anything else startups have no pressing me for formalized hierarchy a minimum ofwritten systems and procedures for control will do collaboration comes naturally their vuka neighbors foster the free flow of ideasand speed of action as they set out to orchestrate and cultivate business ecosystem managing chaosbecomes a priority only when it starts to get in the way of competitiveness and or growththis usually happens when they are already at the top of the game with the of cash toburn in the digital economy upon reaching a certain stage of growth mindset transformation objective is to enrich orreplace vlers as needed and learn to apply more relevanters Alibaba is a twenty first century fairy talestarted in a small apartment in Hangzhou in nineteen ninety-nine by Jack Ma a school teacher the company has blossominto one of the most diverse and valuable corporation in the world and probably one of the best example ofa successful digital business But it was not always that way meet Alibaba's former presidentand chief operating officer in an interview with the next billion years shared his story I was approached bya headhunter to join Alibaba being skeptical I asked the headhunter what can somebody like me from the old economycontribute to the new economy like Alibaba to the headhunter Apparently I had asked the right questionJack needed an old economy guy to help build the nuts and bolts of the businessHe didn't need people to help him build a good website he needed HELP building agreat company upon hearing that I decided to throw my hat in the ring for the role Savan left Gto join the company in two thousand and help Jack Mall on a secure transformationjourney he introduce strategic planning the first organization structure policy management management control systems and proceduresand he help them develop the values driven business that it has become today at thispoint we have a clear idea of the opposite challenges of strategic change needed by established industrialcompanies and their much younger more nimble digital startups industrial companies have an optimization mindset formed by secure challengesand opportunities Digital businesses have an agile innovation mindset to meet vuluka challenges and opportunities opportunitiesmindful of the flux industrial companies need to enrich or replace establish secure as needed andtrain the digital talents to apply the right of enablers on the other hand digital businessesneed to enrich or replace their vuka enablers as needed and train the digital talents accordingly inour journey through the digital mindset video playbook We have navigated the pillars that uphold thedigital organization in episode five we grapple with the core of transformation the mindset this elusive intangibleessence shapes our enablers and ultimately our destiny in the digital frontier mindset is the bedrock ofour actions and beliefs the silent orchestrator of our triumphs and trials it's been shaped by the steady hand ofexperience reinforced by success and yet as we've seen it's often entrenched in the past that no longerreflects the volatile reality of the digital economy we stand at the cusp of a newera or the and buka Worlds collide and the successful must master the art of adaptationIndustrial giant seasoned in the ways of the world that once was must now embrace agilityand innovation agile innovation enriching their established enablers with the fluidity of the digital ageConversely digital natives born in the of rapid change must ground their agile practices with the strategic depththat longevity demands in the stories of Alibaba and Telkom we find powerful narratives that illustrate this balancea balance that is not found but forged Savio Kwan and Garuda Sugardo exemplify the transformative leaderswho navigate this balance blending the wisdom of experience with the foresight of innovation as we prepare to closethis chapter and anticipate the final installment of our playbook ask yourself what enablers must Ienrich or replace to not just survive but strive in this new digital reality Theanswer lies not in resisting change but in embodying it not in the rigidity of old patternsbut in the flexibility to for new ones carry this understanding forward for it is the corner stoneupon which we will build in the final episode there we will dissect the very fibers of andbuka enablers preparing you to meet the challenges and seize the opportunities of a world transformed the journey of mindsettransformation is not a path walked alone It is a shared odyssey towards the future adaptationis our most valuable skill and where our collective will power shapes the digital landscape together let's STEP boldlyinto that future in this episode we learned what the mindset is how it persistently influences your enablers andwhy it takes much effort and will power to change it we contrasted the strategicchanges in mindset that industrial and digital companies need to understand to address the flux in the final episodewe will take a deeper look at the secu and buka enablers what are the skills beliefs values toolsand habits that you will need to enrich or replace in order to survive and thrive in the digital economy