THILO - ACTIONABLE ANALYTICS
Comments 0
Sign In To Comment
Comments
    Show Transcripts
    Transcripts
    +
    CAPTION


    Yeah I'm Thilo. I'm working at Finc3 since March 2018. I started as a

    Junior Digital Analytics Manager and I'm now the Head of Analytics at Finc3 Marketing Services. We call

    ourselves Actionable Analytics, because our philosophy is that we want to build reportings, not only

    to build reportings with numbers flying around, but marketers and businesses want to take actual decisions based on data.

    So our clients, I would say, typically have a really good idea of what they want to achieve with their

    business. They are best at their business and they just know for example they want to increase

    the customer lifetime value of their customers in marketing and our work at Actionable Analytics is basically

    translating this need into reportings. Finding out which data from that client can be brought together and how it

    needs to be visualized in order that our client eventually can increase the customer lifetime value based on the

    reportings that we provide. We mostly work for example with Microsoft Power BI. We work

    with tools such as Google Analytics or mixed panel in the Web Analytics and Mobile Analytics area.

    But we also occasionally work with automation tools like Microsoft Flow, with other analysis, towards just as Excel. I really like

    about working at Finc3 that your own development is pretty much based on your strength and

    interest that you have. We are pretty international. So English is our company language. I really personally like

    that when I came from my studies abroad and started working here. So I really

    like the collaboration with a lot of international colleagues too. If you're a bit of an analytical detective and you

    like working with numbers. If you're also a bit of a challenger that you like challenging ideas. Also like

    to proactively to communicate to clients and also push them to get the best out of the data they

    have then I think that's a strength or skill that really suits the work of our unit.

    If you have solid skills with Excel that's already a really good start. Whenever you liked working

    with statistics, with analysis, with analytics during your studies I think you already may be

    a good fit.