So the reason why a lot
of companies have a problem I

don't care how small
or big they are.

I'm talking about two hundred
million dollar revenue

companies that
I've spoken with.

I'm talking about
startups with four people.

They're using crisis
and management workflows

for something that
should be creative.

Okay? And so you need to
build in time for ideation

versus just like we need a
video by next month and here's

the deadline and
let's find somebody.

That's when you end up doing
garbage in, garbage out.

Regardless of how
much money you spent.

Much money should
you spend on a video?

It should be completely
tethered to the goal that

you're going after. Basically,

the more money and the
more revenue you wanna produce,

the more you should
invest in the video.

I wanna get rid of the fantasy
right now for everybody.

I call it the Dollar
Shave Club Fantasy.

I'm gonna spend forty five
hundred dollars and I'm gonna

make millions like Dollar
Shave club did. Right?

How many have that fantasy or
the boss, at least your boss.

Right? I keep seeing this in
in the press. It's like, stop, guys.

First of all, it's not true.

There he's an the CEO is an actor
and he had friends that helped him out.

It would have cost
fifty thousand dollars if they

actually paid everybody.

So let's just pretend
your video is is a person.

Think of it that way.

On the left we have this
guy who's a sales guy making forty

two thousand dollars and let's
say you invested the same

amount of money on the on the
on the video on the right,

if you amortize the cost,

it comes out to she's working
for two dollars and forty one cents.

Just understand that video
might be the only thing that a

prospect might see
about your brand.

So you gotta make it your best.

So think about that
first thing they see.

What is is it a search ad?

Or do you have a video but
you're not proud of it?

I mean, what is greeting
all your customers?

Understand that I'm also
talking about top of funnel.

It's like I don't know who you
are. What do you want from me?

Leave me alone. There's
a lot of friction there.

So you need that thing
to perform a lot more

work than the in explanation
video does. Right?

We're just trying to get
past that friction point because you

know once you get that opt
in and there's no friction,

it just takes a little bit
of energy to like send your users

to where you want them
once you got them. Right?

Focus on your creative message,
get the biggest budget you can,

hire the best
talent you can hire,

spend as much time as you
can ideating the actual thing

you're gonna make before you make
it. Ready for the next step.

Downloaded twenty five
checklists and take five

minutes to uncover
the storytelling steps your

organization isn't
working on and should be.

This will help move your
brand from a mission statement to

outstanding conversion rates
and accelerated growth.

And you'll also get an inside
look at the Noble growth

roadmap. Thank
you for your time,

and I look forward
talking with you today.

Thank you.