In this video, I'm gonna show you how
to leverage your data into results

for your brand immediately and
how to make you shine while

avoiding all the pitfalls that
big data can suck you into.

This means turning your data
into actionable tasks for sales

and marketing team to
execute so you can move into

predictable revenue as
quickly as possible.

Google tweeted my recent article
on how Noble Digital does data,

so we do know a thing or two about
how to get your data to perform magic.

Definitely check it out as it
goes into an overview of the

most neglected and
critical part of data,

which is making data actionable
so you can get better performance.

Whether you're a business unit
in charge of a specific product

like our clients at New Balance
or Mutual of Omaha or perhaps a

full marketing division at
the subscription based food

delivery company Plated,

or a large sales force at the
b to b SaaS platform, TeleSign,

and many more we've served.

B to c, b to b, the point is

every successful business has
to get the following elements

right if they wanna
scale to a predictable,

rapidly growing customer
acquisition system.

Problem number one,
skipping steps.

Jumping to campaign without
a creative strategy.

If you look back at
Noble Digital's roadmap,

it's easy to see that successful
marketing is a step by step process.

Brands almost always wanna jump
into number seven, campaigns,

or number eight, content hubs,
because that's the fun stuff.

Without using your data to
help you define your market position

or know what your
campaign messaging should be about,

your campaigns and your content won't
be effective and won't get traction.

If you are already
dominating a certain market,

that still doesn't mean that
your current message will scale

and attract new audiences
that you wanna reach out to.

So any one of these steps in
the process could be stalling

your success if you're not
giving it the proper attention.

We use data to help you
identify where you're getting

stuck or where you
need to optimize

and unlock it, which
leads to my next point.

Problem number two, wrong
people doing wrong jobs.

We have friends that
work strictly in media,

and you know what their
biggest complaint is?

Lack of good creative
to run the media with.

Their client is expecting them
to optimize problems like this.

This is what you get from
Facebook when your campaigns

are not performing.

Facebook's trying to help them
fix your performance problem

using media placement
and timing tactics.

Basically, the twenty percent lever
I've shared before versus actually

addressing the eighty
percent lever, your message,

which is the biggest lever
you have in this situation.

Understand that media partners
and media platforms like

Facebook and Instagram or even
YouTube don't know how to take

your data and help you develop a
brand message that will perform.

They just sell space.

This is no different than a
billboard on the side of the

road, to be honest.

Would you expect an outdoor
media company to come up with

what your brand sign should say
and what it should look like?

If not, then why are you expecting your
media partners to handle this for you?

Wrong people doing wrong jobs.

Problem number three,
poor positioning.

If your position in
the marketplace is off,

everything else you build
will also be out of alignment.

This can be devastating for
a brand, even a mature one.

How confident are you that
you've been using your data to

its full potential to help
inform a strong market position

against new competitors
in your space?

So skipping any one of these three
steps in the process could be fatal.

But especially if you neglect
your position and your message

because that will almost ensure
that your content will be

ignored by the very people
who you want to see it.

So I'm gonna share some
steps to help eliminate these

problems and turn your
data into dollars.

Before I do, let
me quickly recap.

You might not know what
to do with your data,

or you might not be able to do
what you want with your data.

Most marketers only look at data
through the lens of numbers.

Are we winning or are we losing?

And they fail to realize how
much more opportunity and depth

that data holds for them.

Noble's roadmap helps you
uncover the right insights from

your data and turn it
into the right message,

which produces
the right results.

And now that you understand
that your message is carrying

the biggest lever
for performance,

you might start to realize
you have problems across your

entire online presence.

And that's because
you have to admit,

you've probably been ignoring
the quality of your message for

far too long and
getting away with it.

Perhaps you've been more
worried about trying to get a

cheaper click or getting the
latest and greatest tech stack.

This means that a message that is
good enough is no longer good enough.

It also means that slapping
together a ton of cheap assets

generated by an AI platform and
throwing it against the wall

and hoping for the best is not
the right way to go about this,

as much as I would
love to believe that.

But I have some good news.

Here are a few steps to help
you approach all these elements

with the right focus.

Step one, degree of shift.

Ask yourself, what degree of shift are
you looking to make in the coming year?

How much are you ready to
invest to fix this problem?

How much of a bite are
you willing to take?

Resolve what degree
of shift you need,

whether it's transformational
or maintaining status quo.

Incremental changes tend to
point towards vendors and lever

pullers to continue managing
what is already working.

You might tap into conversion
rate optimization to squeeze

out some incremental wins,

but we're still talking
about a small change.

Or perhaps you've grown
for years and now you have

plateaued, and now you
need to scale your audience

or even seek a new one.

Or maybe you need to
make a shift that's more

transformational.

For example, is Amazon eating your
lunch in the search game and you have to

go beyond direct response?

I've seen twenty,

fifty billion dollar
companies having this issue.

They need to build a brand or
even a complete rebrand if your

current position is not
working like it used to.

Substantial shifts like this
require in-depth analysis of

your data and problem solving
to move into custom design

solutions, which is
where we specialize.

So answering the level of shift
you need to make gives you an

idea of what kind of investment
you need to make and what kind

of partners you'll
be looking for.

Collaboratively, we can establish
where you need to make changes,

and we can make them together.

If you're not a
hundred percent sure,

then keep in mind what a
global pioneer in strategy and

implementation said.

Short term implementation
is incremental.

Long term is transformational.

Step two, the sales cycle.

Understand what the user needs
are in your customer journey.

This will help you focus your
budget, time, and resources.

Is your biggest issue churn
rate within the retention phase

or is it before conversion?

Meaning, you need to increase
customer acquisition.

Perhaps you need to reach more
of a potential market with a

new type of message.

This is what we're
often called in the do.

Whatever you need, we've got
all our resources behind you.

Step three, right
people doing right jobs.

Admitting that you have more to
dig into with your data can be

a tough pill to swallow.

But if anything I've covered here
today has resonated with you,

then you full well know that
data holds the key to your

success if you can decipher it.

So instead of expecting siloed teams
to know how to build your plan,

bring in a partner like Noble
Digital early on when you're

strategizing or planning
your annual goals.

This will help sort things out
accurately versus setting out a

generic RFP filled with bullet
points around best practices

and little to no insights
from the actual data.

And then you're hoping to
attract the right partner?

RFPs make the most sense
when things are going really

well, and you're only seeking vendors
to support incremental changes.

Forrester analysis has made
it clear in their own report.

Rather than bolting creative on
at the end of a process as an

established look or defined
list of deliverables,

initiate the project with
creative problem solving to

help define the problem and
craft a solution at the start.

The start means strategy
and planning phases.

Now you might be thinking, Alan,

I would love to get more
creative, but my boss, my CEO,

getting alignment and consensus
from your executive team can

often be a challenge.

This is exactly why we do
facilitation with shareholders

involved every step of the way.

They just wanna have say in
the development of your project

versus being shocked and
surprised months later.

Facilitation makes a big
difference in exploring deeper

possibilities so that
nothing is left on the table.

Imagine getting everyone in
the room and in one afternoon,

getting decisions made
in full alignment.

This comes from having a
strong foundation of good data because

you're basing your decision on
figures rather than just feelings.

You wanna balance of both.

So instead of generic recommendations
from a business strategy,

like let's increase prospect
engagement by fifty percent

within one year, which
is hardly actionable.

Noble works to deliver
an actionable plan that will

propel engagement and growth.

Something like, we need a program
to help engage prospects using a

Facebook chatbot,

which our customer support can
easily interact with once a

customer engagement score
hits a specific level.

Imagine being that crystal
clear with your team in the

strategy and planning phase.

Imagine how much
you'll get done.

Once again, it's data
led decision making,

feeling better collaboration,
and leaning to faster results.

Those are just three ways
we put your data under a

microscope and use it
to its absolute fullest.

Without taking
these proper steps,

you could be looking at delays,
misunderstandings at best.

And at worst, chaos, complete misalignment,
underperformance, and confusion.

Because here's one last
point you need to realize.

Sixty seven percent of business
strategies fail due to poor execution.

It amazes me how many companies
will have an amazing data

storage system, an amazing
analytics dashboard,

and even amazing data
science team running it all.

And yet they still don't have
a system to help them resolve how

to actually synthesize that
data into an amazing solution

that would get performance.

And it would also inform
everything that your marketing

and sales team does, says,
and thinks on a daily basis.

And just to be clear, when I
say data synthesis, I mean,

translating your insights into
a brand story that will attract

new customers to your brand
through an emotional connection.

Basically, the end result of all this
data should be doing in the first place.

As the CEO of Heinz Brand
said, strategy is exciting,

the big think is exciting,

but execution is
far more important.

And a best selling
business author once said,

great execution beats great strategy
ninety nine percent of the time.

Make that one hundred
percent of the time.

So how does this
all come together?

And how do you put Noble's secret
data sauce to work for you?

No matter where you
are in the process,

whether it's in the strategy phase
or you're planning out a campaign,

or even if you're ready to
launch and implement a plan

that you already
have, we can help.

If you sign up to speak with us,

we can schedule a short call to
show you how we can apply the

Noble data matrix appraisal
across your data to inform your

strategy, your planning,
and your execution.

On our call, we can establish
baseline results you aim to achieve,

and then we can begin to show
you how to leverage those

results for continued success.

We can cover in detail how
we've done this with our own

clients through
progressive steps.

So whether you need a brand
activation or a brand identity

or maybe some new messaging to support
video marketing or some videos,

as well as pure activations
that got celebrities like

Gwyneth Paltrow involved
with one of our clients.

Or how about getting hundreds
of social influencers in sync

around your brand message like
we did for buying on probiotics?

This helped give them a
consistent story across all

their social reviews.

Very important.

And, of course, paid media campaigns
working in tandem across several channels.

Click on the link to find
the best package for you and

explore it further.

Stop wasting your precious data and
start putting some work for you.

We're here to help.

I'm Allen Martinez, and
we are Noble Digital.

We know how data is done.