What's going on with good people Now if you know anything about me you know that I

am an avid believer in continuing education and continuing to learn to improve and to better yourself but

not just necessarily from the perspective of traditional education I'm a believer in nonconventional education When it comes to

investing in myself books seminars I still go to things just to be open to other ideas And

even though I've developed my own internal processes and systems based off of data I don't know

everything And so I'm always open to testing different things and a lot of that testing forms with

an idea and developing a thesis And so some of the ideas that you can get from books especially

marketing books And when when you see things executed at a high level it's a really good way to approach

things So uh I just made an investment in a few books and I'm actually

gonna open up and share with you uh a couple of the books that they they just

came in So I'm pretty pretty excited about this because I will consume these books and I will develop some

idea from them And then I will take it and have my team implement to test to see what can

we actually use not only to help what we do with internally but also how we can

help our clients Because one of the things that we do especially when I have new ideas

and things like that is I like to test it myself whether it be a

new traffic strategy new fun strategy whatever the case may be we'll do it internally

and if we see that it does perform then we will implement it for our

clients as well So my first book that I purchased and this is ironic it's the new book

from Mr Russell Ruxin called the Lynch Pig So the whole purpose behind this is

the new way to run funnels and and not just you know traditional marketing funnels this is

the whole process and this is really based on building recurring revenue And and obviously I'm a big

believer in that especially as an owner of a Sass agency developing and building recurring revenue So I'm gonna

go through this and extract it I'm familiar with the idea behind it but there is

a deep dive that goes into how to properly execute So I'm going to be reviewing this And ironically

this book actually came out about a week before probably one of the the biggest book launches that's happened

in a parking space in quite some time So this is a it's paperback It's not

a hard book it's very very well done I mean the graphics you know wrestling the team

over click P they always do a really good job with their content So I like it Looking forward

to going through it now up next and by the way unboxing I'm literally like

opening these boxes because these came straight from the mail house All right here we go So second book as

you guessed it $100 million leaves by Mr Alex for Mosi Now if you actually participated

in this launch meeting that you actually watched and seen it it was like one it was one of the

dopest probably one of the dopest launches I've ever seen you know regardless of whether for

a book launch or anything just the way that it was promoted And I think it was really

flawlessly executed because of the demonstrability of what is actually being taught in the book

because everything that he talks about in the book and in the trading he implemented as part of the actual

launch strategy which I thought was actually brilliant Now as someone that's been in the marketing game for

a long time I'm very familiar with a lot of the concepts But again it

does not take you to learn a whole new thing A lot of times especially when you're experienced it

just takes one little I get one little piece of information that can have a significant impact

on how you run traffic on how you position your offers on how you present your information That's gonna make

huge huge difference So I'm excited to go through this I actually already went through the course

that came along with this book So I'm excited to actually read the book can go

through um you know all the different illustrations the concepts and and just see how or really

see what I can adopt to implement within my own business So those are the two

books I wanted to share that share that with you because I thought it was really cool

when they both came back to back This one came out a week before and then this one came

out So I will be doing some reading this weekend And then more importantly I'll begin to execute

because one of the biggest things about learning information where I think a lot of people fall short

in the online space is that because there is so much information people are always in data gathering mode

and never in implementation mode And so probably one of the things that I've been

able to do well is that I consume information but I don't try to do it

all I try to identify the one thing that I think will have the drama the most

highest impact with the least amount of effort required That is also gonna give me

the highest return on investment and return on time OK So if you approach your consumption of information that way

to identify one key thing that's gonna give you the highest return on investment the highest return on time

with the least amount of effort It's a great way to actually implement the information that you learn

and get a ro i exponentially fast And then you can look at how you can implement some of

the other things So I hope you enjoyed this Go out there crush it and I'll talk

to you soon Take care