You know sometimes trying to stay informed trying to figure out how to actually get a message heard it

just feels overwhelming right There's so much noise out there Yeah exactly But imagine if there

was a strategy kind of like a magnet That just naturally draws attention draws valuable connections OK I'm

listening Well that's what we're diving into today this idea of linkable assets We're looking at

insights from the Adilo blog on this Ah Adilo right Think of this as maybe

a shortcut a way to understand how to make content that doesn't just you know sit there

Content that really gets noticed especially looking ahead to 2025 Yeah definitely And we're going to break

down what these linkable assets actually are why they're uh so effective for getting seen online And look at

some real examples too Yeah sure real examples And honestly whether you're trying to boost a business share

your own expertise or even just understand how stuff spreads online This deep dive should

give you a really solid framework It's about creating content that connects that people actually

want to share And what's cool is these aren't just like standard blog posts No not

at all They can be all sorts of things some quite surprising actually So our mission today is pretty clear

Get a solid handle on this strategy what makes it work Let's do it OK

so let's kick things off What exactly are we talking about when we say linkable

asset OK so at its core a linkable asset is basically a piece of online content a resource that's

so good it naturally attracts links from other websites Good ones reputable ones like other sites wanting

to point to it Exactly you create something so insightful so genuinely useful that others think

yeah my audience needs to see this The Adela blog really highlights three key things it needs to be

Valuable relevant and sharable Valuable OK that seems straightforward enough It needs substance precisely And the blog emphasizes

that this often comes from you know proper research data-backed studies not just opinions right

offering unique insights maybe a solution people are looking for something more than just surface level stuff

So if you're thinking of creating one ask yourself can I answer a question with

original data Can I offer a totally fresh perspective That's real value OK Value is number one What about relevance

How does that fit in Relevance is key because that valuable content needs to actually hit home with the

audience you want to reach right speaks their language It's about making something that resonates with their interests their needs

and when you do that well you or your brand start looking like you really get

them You become an authority OK makes sense valuable relevant And the third was shareable It's

not enough for it to be Great people have to like pass it on You

got it Shareable assets offer something useful or really informative maybe even entertaining something people feel is worth sharing Uh

that intrinsic quality Exactly That's what fuels the sharing on social media and emails wherever It's that natural impulse

Hey check this out So valuable relevant shareable Got it Now why are these things

such a big deal for say PR coverage and just getting noticed online Well look just

putting content out there isn't enough anymore is it It's crowded Linkable assets give you some

serious advantages for PR First big one brand awareness and visibility Big time How so When

good websites link to your content search engines see that as a thumbs up an endorsement Ah right like

a vote of confidence Exactly And those backlinks can seriously improve your search rankings People find you

more easily That makes total sense Other experts vouching for you Precisely And think about the cost Compared to

constantly doing manual outreach trying to beg for backlink which can be exhausting totally exhausting creating one really

strong linkable The asset can be way more cost effective long term The main investment is upfront in the

quality Then ideally the links start coming in more organically So potentially less grinding out emails

and more organic discovery Often yes Plus think about reputation When trusted sources PR folks

digital publications cite your asset It builds credibility massively It positions you as an authority that third party validation is

powerful And finally all those links and shares They drive traffic right organic search traffic and people

clicking through from other sites Exactly organic and referral traffic And Adilo points out this works across the board tech

e-commerce fashion health education It's pretty versatile so relevant no matter what field you're interested in OK

OK I'm sold on the why Let's get to the what What kinds of content

actually work well as these linkable assets The blog has specific examples you said Oh yeah they

dive into several types Let's start with surveys Surveys OK Adilo makes a great point Surveys give you a

collective view That often means the content feels balanced unbiased Journalists love that because they don't always have time to

run their own big surveys Exactly They're often looking for resources that have already done that legwork Did they have

an example for this one something about marketing videos Yeah spot on Their piece was best

Marketing video types 2025 15 experts share their preferences They basically interviewed 15 plus experts compiled the insights Oh a

roundup survey kind of yeah And the neat part the experts themselves shared it widely

Their networks saw it some even linked to it from their own sites Double win back links

and reach Yep And other industry blogs picked it up too because it became the resource on that topic

So the takeaway is tapping into multiple experts validates your piece and helps to spread Leveraging expertise multiplies the impact

Smart What was next Next up statistics compilations Ah data always useful right Adelo uses great analogy

Stats are like oxygen They give life to a topic In PR credibility is everything So gathering

relevant stats from lots of trustworthy sources into one easy to find place that's a backlink magnet The

key though is being meticulous Got to check those sources Absolutely Fact-checked properly referenced that builds your credibility when others

cite your compilation and it saves everyone else time hunting down those numbers Huge value add Totally

Their example was top 50 Video marketing statistics you need to know this year Just a go

to resource people could easily link to when they needed a stat for their own

content Very linkable OK I see the appeal Aggregating data is powerful What about something requiring

maybe a bit more heavy lifting That leads us nicely into original research and studies Ah OK the

really deep stuff Yeah the blog points out these take serious time and effort no doubt But that's

why they're so valuable They offer insights nobody else has because you generated the data yourself Exactly conducting your

own surveys analyzing proprietary data running experiments It's the gold standard really These sound like the kind

of things that could really put you on the map as a leader They often do Edelo

mentioned their own work like the optimal e-commerce YouTube length a 2025 study they analyzed like

that several big publications Search Engine Journal included featured that SEO study specifically because the data was new

and valuable So investing in original discovery pays off with major recognition It definitely can

Big time back links from authority sites OK that level of research is impressive What

about something maybe a bit more Visual easier to digest quickly Good question That brings us to

infographics Ah yes love a good infographic right They take complex info and make it visually

appealing easy to grasp Edelow highlights how shareable they are especially on social platforms and websites like embedding them

too right For sure If a site wants a compelling visual for their own article they'll often embed an

infographic and link back to the source Plus search engines like pages with engaging visuals Bit of an SEO

boost there too Turning data into a visual story makes perfect sense for catching the eye Exactly

Their example was a set Of video marketing predictions infographics They actually made it from an existing article

they had repurposing content smart very smart It repackaged the info made it super shareable

and ensured they got the credit and the link when people used it OK visuals

covered What about really in-depth longer content like guides Yep that's the next category ebooks and white

papers OK the comprehensive stuff Exactly Adelo describes these as deep dives covering a topic

thoroughly They really cement your brand as an authority Because they're so complete others looking for the definitive resource

on that topic they're likely to link to it So you become the go to source for that specific

subject Pretty much If you have deep expertise in a niche an ebook or white paper can

really position you establishes serious expertise Right The example they gave was making their big YouTube SEO study

get you And ultimately link back to as the resource Makes sense Now what's another way

to use expert knowledge maybe without doing a massive study yourself That would be the expert roundup

like the survey example but maybe more focused on opinions or predictions precisely You reach out to industry experts gather

their thoughts on a specific question because these people already have credibility Their opinions carry weight Exactly People

trust them reference them It's like borrowing their authority a bit to boost your content kind of yeah And Evell

points out the experts themselves often link back They want to share their contribution built-in promotion right

Their example was 17 experts share 14 biggest video marketing predictions for 2025 They noted they got

backlinks from several of the experts they featured Very clever strategy OK one more type

mention something a bit different Yes the last one was documentaries documentaries like actual films Well maybe

video documentaries or in-depth video pieces The blog explains they offer real-life factual info but use footage interviews makes it

relatable impactful more engaging than just text Yeah the goal is usually to educate inform maybe raise

awareness but in a really compelling story-driven way That sounds like a really powerful format

for connecting and showing thought leadership It can be Their example was a video titled Advanced Brand Positioning Video Strategies

How to position right with video content marketing They described it as a complete guide benefits steps the whole

package OK wow So quite a range of options there from stats lists to full on documentaries We

know the what and the why but how do you actually get that PR coverage with

these assets What are the steps right The practical side Eddilo lays out a pretty

clear roadmap Step one And this is foundational Find a topic people actually care about Sounds obvious but probably harder

than it looks It can be It's about finding that sweet spot what's your audience interested in and what is

the media actually covering Where do those overlap Exactly They suggest tools like Google Trends Answer the public checking

out Reddit Quora TwitterX See what people are talking about and crucially look at your competitors What kind of

content got them links See where the gaps are Precisely Find what's trending but also where

you can offer something new or better OK find the right topic Then what Then

step 2 Actually create your linkable asset and keep those pillars in mind Val relevance shareability The core ingredients Yep

And they also suggest maybe adding interactive elements like quizzes calculators things that pull people in Make it more engaging

than just static text I like that Step 3 is crucial for getting found Optimize it for search engines

SEO Basics right Can't get links if no one can find it Exactly Clear titles good

meta descriptions using headers properly linking internally and externally making sure images are optimized alt text all that

stuff maybe even schema markups to help Google understand what the content is The technical nuts and bolts that make

a difference OK optimized What's next Step 4 start building a list of journalists and media contacts

people who actually cover your area Be targeted Very targeted Use Google News Twitter LinkedIn to find writers covering

similar topics Look at niche blogs newsletters They mention tools like Stanov can help find

contact info Find the right people Then step 5 is the outreach pitch the resource to those journalists The actual

asking Yeah Personalized emails are key here maybe drip campaigns or use platforms like Qoed where journalists look for

sources but personalize Mention their work Explain why your asset is relevant to them No generic

spamming Definitely not which leads to step 6 Provide a story angle Don't just send the asset frame

it Give them a narrative Exactly Journalists are storytellers How does your asset tie into a current trend Is

there surprising data Can you localize it for their audience make their job easier Help them see

the story in your data Smart Step 7 Follow up Politely ah the gentle nudge right They

get tons of emails give them a few days then send a brief polite follow up maybe offer a slightly

different angle or highlight another key finding Just don't be annoying Persistent but professional Got it

And the final step they mention look for Harrow opportunities Arrow is L help a reporter out Oh right

where journalists ask for sources Exactly Or similar platforms like Qoed Source bottle Journalists post

requests If your asset fits respond quickly and accurately It's a great way to get featured in major

publications High authority links So be proactive in finding where your expertise is needed right now Precisely And you

know to show this isn't just theory Adilo included a case study of how they use this process to get

featured in Search engine Journal SCJ Well cool putting their money where their mouth is Tell

me about that So their goal was clear Get more media coverage boost brand awareness established thought leadership simple enough

goal the usual suspects right So they deliberately invested in those data-backed assets we mentioned

the e-commerce YouTube length study the big YouTube SEO study Heavy hitting original research Exactly And the

result they got significant coverage from SEJ which then got syndicated elsewhere High-value backlinks started rolling

in And they saw a noticeable jump in organic and referral traffic to that YouTube SEO study page

Wow So real tangible results proof it works Absolutely And they broke down their process First invest in the

data-backed asset original research newsworthy insights Second build the media database They use sainov.io Qoed built that list of over

And third automate the outreach They set up a 3 email drip campaign in Snob pitched the study highlighted

a key insight created a bit of FOMO ran a separate campaign Just for those

top blogs a very structured strategic approach It really was very organized carefully executed and yeah clearly paid off

for them really shows the power of great content plus smart proactive outreach OK so wrapping this all

up what's the main takeaway for someone listening to this I think the core message

is that putting in the effort to create these high quality linkable assets It pays dividends you get

more visibility you build authority you earn valuable PR It hits multiple goals at once It's definitely

not a quick win though Sounds like real work involved Oh absolutely The blog is honest about

that It takes time effort serious research maybe interviews original studies It's an investment a strategic one Exactly

but you shouldn't let the effort deter you Think of the process itself uncovering insights

finding data is valuable And the assets you create they serve your audience and naturally attract those crucial

backlinks So it's value for the audience and value for your own visibility and reputation Perfectly put it's

a double benefit And the blog really encourages being proactive Don't just build it and

hope they come Pitch pitch it reach out to journalists Yes organic discovery can happen but targeted outreach can seriously

speed things up Get that PR coverage faster Right OK so for you listening as you think about all

this here's maybe a final thought to chew on Considering everything we've talked about the

surveys the stats the original research what unique data might you be sitting on or

what insights could you compile in your own field your area of interest What could become that

truly valuable linkable resource for others Yeah that's the question That could be your starting point for

creating something really powerful

You know sometimes trying to stay informed trying to figure out how to actually get a message heard it

just feels overwhelming right There's so much noise out there Yeah exactly But imagine if there

was a strategy kind of like a magnet That just naturally draws attention draws valuable connections OK I'm

listening Well that's what we're diving into today this idea of linkable assets We're looking at

insights from the Adilo blog on this Ah Adilo right Think of this as maybe

a shortcut a way to understand how to make content that doesn't just you know sit there

Content that really gets noticed especially looking ahead to 2025 Yeah definitely And we're going to break

down what these linkable assets actually are why they're uh so effective for getting seen online And look at

some real examples too Yeah sure real examples And honestly whether you're trying to boost a business share

your own expertise or even just understand how stuff spreads online This deep dive should

give you a really solid framework It's about creating content that connects that people actually

want to share And what's cool is these aren't just like standard blog posts No not

at all They can be all sorts of things some quite surprising actually So our mission today is pretty clear

Get a solid handle on this strategy what makes it work Let's do it OK

so let's kick things off What exactly are we talking about when we say linkable

asset OK so at its core a linkable asset is basically a piece of online content a resource that's

so good it naturally attracts links from other websites Good ones reputable ones like other sites wanting

to point to it Exactly you create something so insightful so genuinely useful that others think

yeah my audience needs to see this The Adela blog really highlights three key things it needs to be

Valuable relevant and sharable Valuable OK that seems straightforward enough It needs substance precisely And the blog emphasizes

that this often comes from you know proper research data-backed studies not just opinions right

offering unique insights maybe a solution people are looking for something more than just surface level stuff

So if you're thinking of creating one ask yourself can I answer a question with

original data Can I offer a totally fresh perspective That's real value OK Value is number one What about relevance

How does that fit in Relevance is key because that valuable content needs to actually hit home with the

audience you want to reach right speaks their language It's about making something that resonates with their interests their needs

and when you do that well you or your brand start looking like you really get

them You become an authority OK makes sense valuable relevant And the third was shareable It's

not enough for it to be Great people have to like pass it on You

got it Shareable assets offer something useful or really informative maybe even entertaining something people feel is worth sharing Uh

that intrinsic quality Exactly That's what fuels the sharing on social media and emails wherever It's that natural impulse

Hey check this out So valuable relevant shareable Got it Now why are these things

such a big deal for say PR coverage and just getting noticed online Well look just

putting content out there isn't enough anymore is it It's crowded Linkable assets give you some

serious advantages for PR First big one brand awareness and visibility Big time How so When

good websites link to your content search engines see that as a thumbs up an endorsement Ah right like

a vote of confidence Exactly And those backlinks can seriously improve your search rankings People find you

more easily That makes total sense Other experts vouching for you Precisely And think about the cost Compared to

constantly doing manual outreach trying to beg for backlink which can be exhausting totally exhausting creating one really

strong linkable The asset can be way more cost effective long term The main investment is upfront in the

quality Then ideally the links start coming in more organically So potentially less grinding out emails

and more organic discovery Often yes Plus think about reputation When trusted sources PR folks

digital publications cite your asset It builds credibility massively It positions you as an authority that third party validation is

powerful And finally all those links and shares They drive traffic right organic search traffic and people

clicking through from other sites Exactly organic and referral traffic And Adilo points out this works across the board tech

e-commerce fashion health education It's pretty versatile so relevant no matter what field you're interested in OK

OK I'm sold on the why Let's get to the what What kinds of content

actually work well as these linkable assets The blog has specific examples you said Oh yeah they

dive into several types Let's start with surveys Surveys OK Adilo makes a great point Surveys give you a

collective view That often means the content feels balanced unbiased Journalists love that because they don't always have time to

run their own big surveys Exactly They're often looking for resources that have already done that legwork Did they have

an example for this one something about marketing videos Yeah spot on Their piece was best

Marketing video types 2025 15 experts share their preferences They basically interviewed 15 plus experts compiled the insights Oh a

roundup survey kind of yeah And the neat part the experts themselves shared it widely

Their networks saw it some even linked to it from their own sites Double win back links

and reach Yep And other industry blogs picked it up too because it became the resource on that topic

So the takeaway is tapping into multiple experts validates your piece and helps to spread Leveraging expertise multiplies the impact

Smart What was next Next up statistics compilations Ah data always useful right Adelo uses great analogy

Stats are like oxygen They give life to a topic In PR credibility is everything So gathering

relevant stats from lots of trustworthy sources into one easy to find place that's a backlink magnet The

key though is being meticulous Got to check those sources Absolutely Fact-checked properly referenced that builds your credibility when others

cite your compilation and it saves everyone else time hunting down those numbers Huge value add Totally

Their example was top 50 Video marketing statistics you need to know this year Just a go

to resource people could easily link to when they needed a stat for their own

content Very linkable OK I see the appeal Aggregating data is powerful What about something requiring

maybe a bit more heavy lifting That leads us nicely into original research and studies Ah OK the

really deep stuff Yeah the blog points out these take serious time and effort no doubt But that's

why they're so valuable They offer insights nobody else has because you generated the data yourself Exactly conducting your

own surveys analyzing proprietary data running experiments It's the gold standard really These sound like the kind

of things that could really put you on the map as a leader They often do Edelo

mentioned their own work like the optimal e-commerce YouTube length a 2025 study they analyzed like

that several big publications Search Engine Journal included featured that SEO study specifically because the data was new

and valuable So investing in original discovery pays off with major recognition It definitely can

Big time back links from authority sites OK that level of research is impressive What

about something maybe a bit more Visual easier to digest quickly Good question That brings us to

infographics Ah yes love a good infographic right They take complex info and make it visually

appealing easy to grasp Edelow highlights how shareable they are especially on social platforms and websites like embedding them

too right For sure If a site wants a compelling visual for their own article they'll often embed an

infographic and link back to the source Plus search engines like pages with engaging visuals Bit of an SEO

boost there too Turning data into a visual story makes perfect sense for catching the eye Exactly

Their example was a set Of video marketing predictions infographics They actually made it from an existing article

they had repurposing content smart very smart It repackaged the info made it super shareable

and ensured they got the credit and the link when people used it OK visuals

covered What about really in-depth longer content like guides Yep that's the next category ebooks and white

papers OK the comprehensive stuff Exactly Adelo describes these as deep dives covering a topic

thoroughly They really cement your brand as an authority Because they're so complete others looking for the definitive resource

on that topic they're likely to link to it So you become the go to source for that specific

subject Pretty much If you have deep expertise in a niche an ebook or white paper can

really position you establishes serious expertise Right The example they gave was making their big YouTube SEO study

get you And ultimately link back to as the resource Makes sense Now what's another way

to use expert knowledge maybe without doing a massive study yourself That would be the expert roundup

like the survey example but maybe more focused on opinions or predictions precisely You reach out to industry experts gather

their thoughts on a specific question because these people already have credibility Their opinions carry weight Exactly People

trust them reference them It's like borrowing their authority a bit to boost your content kind of yeah And Evell

points out the experts themselves often link back They want to share their contribution built-in promotion right

Their example was 17 experts share 14 biggest video marketing predictions for 2025 They noted they got

backlinks from several of the experts they featured Very clever strategy OK one more type

mention something a bit different Yes the last one was documentaries documentaries like actual films Well maybe

video documentaries or in-depth video pieces The blog explains they offer real-life factual info but use footage interviews makes it

relatable impactful more engaging than just text Yeah the goal is usually to educate inform maybe raise

awareness but in a really compelling story-driven way That sounds like a really powerful format

for connecting and showing thought leadership It can be Their example was a video titled Advanced Brand Positioning Video Strategies

How to position right with video content marketing They described it as a complete guide benefits steps the whole

package OK wow So quite a range of options there from stats lists to full on documentaries We

know the what and the why but how do you actually get that PR coverage with

these assets What are the steps right The practical side Eddilo lays out a pretty

clear roadmap Step one And this is foundational Find a topic people actually care about Sounds obvious but probably harder

than it looks It can be It's about finding that sweet spot what's your audience interested in and what is

the media actually covering Where do those overlap Exactly They suggest tools like Google Trends Answer the public checking

out Reddit Quora TwitterX See what people are talking about and crucially look at your competitors What kind of

content got them links See where the gaps are Precisely Find what's trending but also where

you can offer something new or better OK find the right topic Then what Then

step 2 Actually create your linkable asset and keep those pillars in mind Val relevance shareability The core ingredients Yep

And they also suggest maybe adding interactive elements like quizzes calculators things that pull people in Make it more engaging

than just static text I like that Step 3 is crucial for getting found Optimize it for search engines

SEO Basics right Can't get links if no one can find it Exactly Clear titles good

meta descriptions using headers properly linking internally and externally making sure images are optimized alt text all that

stuff maybe even schema markups to help Google understand what the content is The technical nuts and bolts that make

a difference OK optimized What's next Step 4 start building a list of journalists and media contacts

people who actually cover your area Be targeted Very targeted Use Google News Twitter LinkedIn to find writers covering

similar topics Look at niche blogs newsletters They mention tools like Stanov can help find

contact info Find the right people Then step 5 is the outreach pitch the resource to those journalists The actual

asking Yeah Personalized emails are key here maybe drip campaigns or use platforms like Qoed where journalists look for

sources but personalize Mention their work Explain why your asset is relevant to them No generic

spamming Definitely not which leads to step 6 Provide a story angle Don't just send the asset frame

it Give them a narrative Exactly Journalists are storytellers How does your asset tie into a current trend Is

there surprising data Can you localize it for their audience make their job easier Help them see

the story in your data Smart Step 7 Follow up Politely ah the gentle nudge right They

get tons of emails give them a few days then send a brief polite follow up maybe offer a slightly

different angle or highlight another key finding Just don't be annoying Persistent but professional Got it

And the final step they mention look for Harrow opportunities Arrow is L help a reporter out Oh right

where journalists ask for sources Exactly Or similar platforms like Qoed Source bottle Journalists post

requests If your asset fits respond quickly and accurately It's a great way to get featured in major

publications High authority links So be proactive in finding where your expertise is needed right now Precisely And you

know to show this isn't just theory Adilo included a case study of how they use this process to get

featured in Search engine Journal SCJ Well cool putting their money where their mouth is Tell

me about that So their goal was clear Get more media coverage boost brand awareness established thought leadership simple enough

goal the usual suspects right So they deliberately invested in those data-backed assets we mentioned

the e-commerce YouTube length study the big YouTube SEO study Heavy hitting original research Exactly And the

result they got significant coverage from SEJ which then got syndicated elsewhere High-value backlinks started rolling

in And they saw a noticeable jump in organic and referral traffic to that YouTube SEO study page

Wow So real tangible results proof it works Absolutely And they broke down their process First invest in the

data-backed asset original research newsworthy insights Second build the media database They use sainov.io Qoed built that list of over

And third automate the outreach They set up a 3 email drip campaign in Snob pitched the study highlighted

a key insight created a bit of FOMO ran a separate campaign Just for those

top blogs a very structured strategic approach It really was very organized carefully executed and yeah clearly paid off

for them really shows the power of great content plus smart proactive outreach OK so wrapping this all

up what's the main takeaway for someone listening to this I think the core message

is that putting in the effort to create these high quality linkable assets It pays dividends you get

more visibility you build authority you earn valuable PR It hits multiple goals at once It's definitely

not a quick win though Sounds like real work involved Oh absolutely The blog is honest about

that It takes time effort serious research maybe interviews original studies It's an investment a strategic one Exactly

but you shouldn't let the effort deter you Think of the process itself uncovering insights

finding data is valuable And the assets you create they serve your audience and naturally attract those crucial

backlinks So it's value for the audience and value for your own visibility and reputation Perfectly put it's

a double benefit And the blog really encourages being proactive Don't just build it and

hope they come Pitch pitch it reach out to journalists Yes organic discovery can happen but targeted outreach can seriously

speed things up Get that PR coverage faster Right OK so for you listening as you think about all

this here's maybe a final thought to chew on Considering everything we've talked about the

surveys the stats the original research what unique data might you be sitting on or

what insights could you compile in your own field your area of interest What could become that

truly valuable linkable resource for others Yeah that's the question That could be your starting point for

creating something really powerful