Quick question. Which one of these three
account for 80% of campaign success?

How many believe it's the right message?
raise your hand...

a couple

How many believe it's the right
time?

how many believe it's the right place?

how many have no idea what
I'm talking about right now?

okay... the answer is the right message
these are kind of the three pillars of

what makes a campaign work.

Andrew Robertson made this clear when he confirmed this through Facebook's data and Google: North America's data that the

The right message accounts for 80% of the return path.

and I confirm this also with smaller SMB statistics where it didn't matter what I'm talking about

B2C or B2B... it's pretty much kind of
saying the same thing and what that

means to you guys is that... instead of
focusing so much of your energy on all

these placement and timing platforms

and tech and tools...

...it's only about 20% of the impact that you're gonna have when

someone's actually considering you guys. Right?

So you need to focus on your
creative message first and foremost...

and now that you understand this when
you see a prompt like this in Facebook

asking: "are you running the best
placements?"

that's not the right question to ask.

They're a media company course
they're gonna ask that they're not going to ask that.

They're not going to

get into your business about your creative... because it's not what they do.

The real question is:

Are you running the best ADS for your objective?